Consumer and Market Insights: Wine in Singapore

The Wine market in Singapore is expected to register similar growth in value terms during 2015-2020 compared to 2010-2015. The Still Wine category has the highest volume share in the overall Wine market. Sherry segment is expected to gain share growth within the Fortified Wine category. Food & Drinks Specialists is the leading distribution channel in the market. Glass is the only packaging material used in Singapore's Wine market.

Scope

• The Wine market in Singapore is forecast to grow at a CAGR of 7.8% during 2015-2020.

• The Sparkling Wine category is forecast to register the fastest volume growth.

• The Sherry segment is expected to gain share growth within the Fortified Wine category.

• Stopper is the commonly used closure type in Singapore’s Wine market.

• Pernod Ricard S.A. is the leading player in Still Wine category in Singapore.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Taylor

Fladgate & Yeatman – Vinhos

S.A.

Bacardi Limited

Charles Heidsieck

Europeenne de Participations Industrielles (EPI)

LVMH Moët Hennessy

Louis Vuitton S.A.

Remy Coitreau Group

Accolade Wines

Alice White Wines

Ashbrook Estate Pty Ltd.

Brown Brothers Milawa Vineyard Pty Ltd

Bruce Murray Wines

Campero Wines

Casella Wines PTY Ltd.

Château Cheval Blanc

Constellation Brands Inc.

Deetlefs Wines (Pty) Ltd

Delicato Vineyards

Hill River Estate Wines Pty Ltd

Honoré Wines

King Fish

La Manda Wines

La Terre Winery

Lacorte Winery

Long Flat Winery

Marqués De Riscal

Mobtrouge

Nederburg

Pasos De Tango

Pernod Ricard S.A.

Primo

Rongopai Wines Limited

Treasury Wine Estates Vintners Limited

Trivento Winery

Vina Carmen SA

Vina Maipo

Viña Concha Y Toro S.A.

Winechateau.Com Inc.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Singapore's Wine market

• Impact of exchange rate fluctuations on Singapore's Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Singapore's Wine & Spirits market

• Leading distribution channels (volume terms) in Singapore's Wine market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in SGD and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to SGD

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Wine market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020

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