Consumer and Market Insights: Wine in Portugal

Portugal’s wine market is led by the still wine category in both value and volume terms while the Fortified Wine category is expected to register fastest growth during 2015-2020. Sociedade Agricola Com. do Varosa SA and Quinta Ferreira Estate Winery are the leading market players in the country.


• The Wine market in Portugal is forecast to register a CAGR of 0.03% during 2015-2020.

• The Fortified Wine category is forecast to register the fastest volume growth.

• The Port Wine segment is expected to gain maximum share growth within the Fortified Wine category.

• Stopper is the commonly used closure type in Portugal’s Wine market.

• ‘Sociedade Agricola Com. do Varosa SA’ is the leading player in Sparkling Wine category in Portugal.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Adega De Favaios

Adriano Ramos Pinto Vinhos SA

Bacalhôa Vinhos de Portugal SA

Caves Vale do Rodo C.R.L.

Companhia Geral da Agricultura dos Vinhos do Alto Douro SA

Gran Cruz Porto

Sociedade de Vinhos Lda

Horacio dos Reis Simoes – Quinta do Anjo

Jose Maria da Fonseca

Vinhos SA

Quinta De La Rosa

Quinta Ferreira Estate Winery

Quinta Infantado

Vinhos de Quinta do Produtor Lda

Quinta do Javali Sociedade Agricola Lda

Quinta do Vallado Sociedade Agricola Lda

Sociedade Agricola Quinta D´Ordens Lda

Sociedade Vinivola de Palmela

Sociedade dos Vinhos Borges SA

Sogevinus – Fine Wines SA

Sogrape Vinhos


Symington Family Estates


Vinhos do Porto Lda

Vinancio da Lima Sucrs Lda

amka as

Adega Cooperativa de Cantanhede

Aveleda SA

Bacardi Limited

Carlos Gonçalves

Chaves da Raposeira SA

Esporão SA

F.Lli Gancia & C. Spa

Freixenet (Dws) Ltd


Manuel Santos Campolargo

Mottox Inc

NV Fratelli Cella

Pernod Ricard S.A.

Portugal Vinalda


Carlos Esteva

Carmim Wines

Dão Sul



Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Portugal's Wine market

• Impact of exchange rate fluctuations on Portugal’s Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Portugal’s Wine & Spirits market

• Leading distribution channels (volume terms) in Portugal's Wine market

• Leading distribution channels ((volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

• Penetration of private label by category in Portugal's Wine market

• Private label growth (in volume terms) compared to brands


• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020


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