Consumer and Market Insights: Wine in Philippines

The Wine market in the Philippines is forecast to register a similar growth during 2015-2020 as in 2010-2015. Filipino consumers are opting for value for money products in the Wine market. The Still Wine category has the highest volume share in the overall Wine market, while the Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the Filipino Wine & Spirits market. Glass and bottle is the most commonly used packaging material in the Filipino Wine market.

Scope

• The Wine market in Philippines is forecast to register a CAGR of 5.4% during 2015-2020.

• The Sparkling Wine category is forecast to register the fastest volume growth.

• The Champagne segment is expected to gain maximum share growth within the Sparkling Wine category.

• Stopper is the commonly used closure type in the Philippine’s Wine market.

• Bel Mondo Italia Corp is the leading Sparkling Wine brand in Philippines.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Bacardi Limited

Wyndham Estate

Bacardi Limited

Bel Mondo Italia Corp

Caviro

Chamdor

F.W. Langguth

Erben Gmbh & Co. Kg

LVMH Moët Hennessy

Louis Vuitton S.A.

Accolade Wines

Arbor Mist Winery

Bel Mondo Italia Corp

Constellation Brands Inc.

Distileria Limtuaco

Doña Elena

E. & J. gallo Winery

Franzia Wines

Gossips

Louis Chatel

Mompo Wines

Montes Vineyards

Quixote Winery

Sol De Espana

The Paul Masson Mountain Winery

Treasury Wine Estates Vintners Limited

Viña Concha Y Toro S.A

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Filipino Wine market

• Impact of exchange rate fluctuations on the Filipino Wine market

• Degree of trade up/down in the Filipino Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Filipino Wine & Spirits market

• Leading distribution channels (volume terms) in the Filipino Wine market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

• Penetration of private label by category in the Filipino Wine market

• Private label growth (in volume terms) compared to brands

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Explanation of sub-trends

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in PHP and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to PHP

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per liters comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 13: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 14:Growth in key packaging material, container, closure and outer type, 2015-2020

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