Consumer and Market Insights: Wine in Peru

The Wine market in Peru is forecast to grow at a lower CAGR during 2015-2020 compared to 2010-2015. The market is led by the Still Wine category in both value and volume terms and it is expected to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Wine market in Peru. Ocucaje, Tacama and Santiago Queirolo are the leading brands in the Peruvian Wine market.

Scope

• The Wine market in Peru is forecast to grow at a CAGR of 7.6% during 2015-2020.

• The Still Wine category is forecast to register the fastest volume growth.

• The Peruvian consumers are opting for value for money products in the Wine market.

• The Vermouth segment is expected to gain maximum share growth within the Fortified Wine category.

• Stopper is the commonly used closure type in the Peruvian Wine market.

• Santiago Queirolo is the leading player in the Still Wine category in Peru.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Bacardi Limited

Bodegas y Viñedos Tabernero SAC

Davide Campari-Milano S.p.A.

Viña Ocucaje S.A

Blanc de Foc

Bodega Dante Robino S.A.

Castillo Perelada SA

Cavas Del Castillo De Perelada

Codorníu

S.A.

Diageo Plc

E. & J. gallo Winery

Freixenet (Dws) Ltd

Henkell & Co. Sektkellerei Kg

Intipalka Valle Del Sol

LVMH Moët Hennessy Louis Vuitton S.A.

Molinos rio de la plata sa

Pernod Ricard S.A.

Rocca Dei Forti

Santiago Queirolo

The Wine Bottega

Valdivieso Wines

Viña Tacama S.A.

Viña Concha Y Toro S.A.

Winebow

Anakena Wines

Bodega Luigi Bosca

Bodegas Marqués de Cáceres

Hoya de Cadenas

Luigi Bosca

Misiones De Rengo

Molinos rio de la plata sa

Vina Undurraga

Viu Manent Winery

Viña Cousiño Macul Av.

Viña San Pedro Tarapacá S.A.

Watt’s S.A.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Peru's Wine market

• Impact of exchange rate fluctuations on Peru’s Wine market

• Degree of trade up/down in Peru’s Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Peru’s Wine & Spirits market

• Leading distribution channels (volume terms) in Peru's Wine market

• Leading distribution channels ((volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in PEN and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to PEN

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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