Consumer and Market Insights: Wine in Norway

The Norwegian Wine market is expected to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020. Food & Drinks Specialists is the leading distribution channel in the market. Andresen porto is the leading player in the Norwegian Wine market.


• The Wine market in Norway is expected to register higher growth in value terms during 2015-2020 as compared to 2010-2015.

• The Sparkling Wine category is forecast to register the fastest volume growth.

• The Cava segment is expected to gain maximum share growth within the Sparkling Wine category.

• Screw Top is the commonly used closure type in the Norway’s Wine market.

• Jh Andresen is the leading player in Still Wine category in Norway.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Antica Enotria

Barão de Vilar

Davide Campari-Milano S.p.A.

Giorgio Barbero

Sogevinus – Fine Wines SA

jh Andresen

Bacardi Limited

Barefoot Wine & Bubbly




Ca'Bertaldo Prosecco

Cant. Toso

Casa Vinicola Zonin

Charlemagne Champagne

Clotilde Davenne



Comte De Ninot

Consorzio Tutela Del Vino Conegliano Valdobbiadene Prosecc



E. Michel

F.W. Langguth Erben Gmbh & Co. Kg

Farm Albino Armani

Fattoria Casabianca

Freixenet (Dws) Ltd

Grans Bryggeri As

Henkell & Co. Sektkellerei Kg

LVMH Moët Hennessy

Louis Vuitton S.A.

Lanson International Diffusion

Nuiton-Beaunoy Cave Hautes-COT

Pernod Ricard S.A.

Solver Jose S.A.

United Wineries

Vina Casal De Gorchs S.A

Accolade Wines

Altia Corporation

Arcus Gruppen


B & K Int

Balatonboglari Borgazdasag Zrt

Barone Ricasoli S.P.A

Bod Murviedro

Bod. Berberana

Bodegas Marqués de Cáceres

Cant. Tollo

Cantina Rossa

Cantina Valpantena

Casa Santos Lima Companhia das Vinhas SA

Casa Vinicola Botter Carlo & CSPA

Castle Tariquet

Chapelle Du Bois

Constellation Brands Inc.

Cuvee Christer


Domaine Montrose

Dr. Loosen

François Lurton

Hac. Uvanis

J. Bäumer Weinkellerei

Kellermeister Johann Bihn


Les Grands Chais de France

MGM Mondo del Vino

Marques De Chivite

Masi Agricola S.P.A

Mondo del Vino


My World


Robertson Winery

Sonadore Wines

Sula Vineyards


Treasury Wine Estates Vintners Limited

Vidigal Wines


Viña Concha Y Toro S.A.

Viña San Pedro Tarapacá S.A.

Weing. Leitz.

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Norway's Wine market

• Impact of exchange rate fluctuations on Norway's Wine market

• Degree of trade up/down in Norway's Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Norway's Wine & Spirits market

• Leading distribution channels (volume terms) in Norway's Wine market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category


• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in NOK and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to NOK

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020


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