Consumer and Market Insights: Wine in New Zealand

The Wine market in New Zealand is forecast to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Still Wine category has the highest volume share while the Sparkling Wine category is expected to register fastest value growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in New Zealand's Wine market. Glass is the most commonly used packaging material while Screw Top is the commonly used closure type.

Scope

• The Wine market in New Zealand is forecast to register a CAGR of 1.2% during 2015-2020.

• Consumers in New Zealand are opting for value for money products in the Wine market.

• The Still Wine category has the highest volume share in the overall Wine market.

• The Sparkling Wine category is forecast to grow at a CAGR of 3.2% during 2015-2020.

• Hypermarkets & Supermarkets is the leading distribution channel in New Zealand's Wine market.

• Villa maria and Brancott estate are the leading brands in the Sparkling Wine category in New Zealand.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

3 stones winery

Accolade Wines

Bernadino

Brown Brothers Milawa Vineyard Pty Ltd

Cloudy Bay Vineyards Ltd

Davide Campari-Milano S.p.A.

Deutz Marlborough Cuvee

Distell Group Limited

Henkell & Co. Sektkellerei Kg

LVMH Moët Hennessy

Louis Vuitton S.A.

Oyster Bay Wines

Pernod Ricard S.A.

Treasury Wine Estates Vintners Limited

lion-nathan NZ

morton estate

no 1 family estate

one tree hill vineyards

peter lehmann winery

seppelt wines

shingle peak winery

te hana

villa maria estate

waipara hills

whale point

Casa Vinicola Zonin

Coopers Creek wineyard

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for New Zealand's Wine market

• Impact of exchange rate fluctuations on New Zealand’s Wine market

• Degree of trade up/down in New Zealand's Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in New Zealand’s Wine & Spirits market

• Leading distribution channels (volume terms) in New Zealand's Wine market

• Leading distribution channels ((volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in NZD and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to NZD

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

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