Consumer and Market Insights: Wine in Mexico

The Mexican Wine market registered a high growth during 2010 – 2015 primarily driven by large population base of young consumers and marginal appreciation of Mexican Peso against US$. The Still Wine category is assessed to be the most contributing and fastest growing market followed by sparkling Wine and Fortified Wine, respectively during the same period. On-trade transaction and Food & Drinks Specialist have been analyzed to be the key distribution channels in the market.


Canadean’s Consumer and Market Insights report on the Wine market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board; container data for: Bottle, Carton and Bag-In-Box

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Bacardi Limited

Davide Campari-Milano S.p.A.

Ferreira Family Wine

Fonseca Port Wine

Gamas Lustau

Gonzalez Byass S.A.

La Madrileña S.A.

Lillet Freres

Malaga Virgensa

Pernod Ricard S.A.

Pinot Grigio

Quinta Ferreira Estate Winery

Sogrape Vinhos


Williams & Humbert

Andrew's Wine Cellar

Banfi Products Corp



Cook's Champagne Cellars

Freixenet (Dws) Ltd

Jacques Charletwinery

LVMH Moët Hennessy

Louis Vuitton S.A.

Viña Concha Y Toro S.A.

vinos y alimentos de calidad sa

Barossa Valley Wine Company

Bodega Mi Terruño

Bodegas Aragonesa

Bodegas Marqués de Cáceres

Calafia Cellars

Casa Pedro Domecq

Constellation Brands Inc.

E. & J. gallo Winery

Miguel Torres Sa

Monte Xanic S De Rl De Cv


Valle Redondo Sa

Vina Santa Rita SAVina Tarapacá

Viña Errazuriz S.A

Viña Santa Helena S.A

Watt’s S.A.

bodegas santo tomas sa

comercializadora mexico americana sa

grupo penaflor sa

vinicola la cetto sa

Table of Contents


– Report Scope

Country Context

– Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

– Value and volume analysis for the Mexican Wine market

– Impact of exchange rate fluctuations on the Mexican Wine market

– Degree of trade up/down in the Mexican Wine market

– Volume analysis by category

– Market value and growth rates, by category

– Historic and forecast value analysis by category

– Winners and losers by categories with change in market share

– Segment share in a category (value terms) and change in market share

– Average category level pricing

Retail Landscape and Key Distribution Channels

– Leading retailers in the Mexican Wine & Spirits market

– Leading distribution channels (volume terms) in the Mexican Wine market

– Leading distribution channels ((volume terms) by category

Competitive Landscape

– Market share of leading brands (in volume terms) by category


– Wine market by type of packaging material/container (in volume terms)

– Wine market by type of packaging closure/outer (in volume terms)

– Wine market by type of packaging, forecast(in volume terms)


– Country context

– Category value and volume data

– Sector Overview

– Segment data

– Packaging data

– Category definitions

– Segment definitions

– Channel definitions

– Explanation of sub-trends

– Methodology

– About Canadean

List of Tables

Table 1: Market value analysis in MXN and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to MXN

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020


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