Consumer and Market Insights: Wine in Malaysia

The Wine market in Malaysia is forecast to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Still Wine is has the highest volume share while the Fortified Wine is forecast to register the fastest growth in volume terms during 2015-2020. The White Wine segment is expected to gain maximum share growth within the Still Wine category. On-trade transactions lead the distribution of the Wine & Spirits Market in Malaysia. Glass is the most commonly used packaging material in the Malaysian Wine market.

Scope

• The Wine market in Malaysia is forecast to register a CAGR of 6.4% during 2015-2020.

• The Fortified Wine category is forecast to register the fastest volume growth.

• The White Wine segment is expected to gain maximum share growth within the Still Wine category.

• Stopper is the commonly used closure type in the Malaysian Wine market.

• LVMH Moët Hennessy Louis Vuitton S.A. is the leading Still Wine brand in Malaysia.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Taylor

Fladgate & Yeatman – Vinhos

S.A.

Bacardi Limited

Freixenet (Dws) Ltd

LVMH Moët Hennessy

Louis Vuitton S.A.

LVMH Moët Hennessy

Louis Vuitton S.A.

Castel Group

E. & J. gallo Winery

Pernod Ricard S.A.

Shaoxing Pagoda Brand Rice Wine Sales Co.

Ltd

Treasury Wine Estates Vintners Limited

Viña Concha Y Toro S.A.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Malaysia's Wine market

• Impact of exchange rate fluctuations on Malaysia’s Wine market

• Degree of trade up/down in Malaysia's Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Malaysia’s Wine & Spirits market

• Leading distribution channels (volume terms) in Malaysia's Wine market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Explanation of sub-trends

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in MYR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to MYR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

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