Consumer and Market Insights: Wine in Israel

The Israeli Wine market is led by the Still Wine category while the Sparkling Wine is forecast to register fastest growth during 2015-2020 in both value and volume terms. On-trade transactions account for majority share in the distribution of Wine across all categories in the market. Carmel Winery and Barkan Wine Cellars are the leading players in the market.


• The Still Wine category is the largest category in value terms in Israel’s Wine market.

• The Sparkling Wine category is forecast to register the fastest volume as well as value growth.

• The Sherry segment is expected to gain maximum share growth within the Fortified Wine category.

• Stopper is the commonly used closure type in Israel’s Wine market.

• Carmel Winery is the leading player in the Still Wine category.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned


Davide Campari-Milano S.p.A.

Laurent Perrier

NV Fratelli Cella


Barkan Wine Cellars


Carmel Winery

Ein Karem

Golan Wines

Tabor Winery


Table of Contents


•Report Scope

Country Context

•Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

•Value and volume analysis for Israel'sWine market

•Impact of exchange rate fluctuations on Israel’s Wine market

•Volume analysis by category

•Market value and growth rates, by category

•Historic and forecast value analysis by category

•Winners and losers by categories with change in market share

•Segment share in a category (value terms) and change in market share

•Average category level pricing

Retail Landscape and Key Distribution Channels

•Leading retailers in Israel’s Wine & Spirits market

•Leading distribution channels (volume terms) in Israel's Wine market

•Leading distribution channels ((volume terms) by category

Competitive Landscape

•Market share of leading brands (in volume terms) by category


•Wine market by type of packaging material/container (in volume terms)

•Wine market by type of packaging closure/outer (in volume terms)

•Wine market by type of packaging, forecast(in volume terms)


•Country context

•Category value and volume data

•Sector Overview

•Segment data

•Packaging data

•Category definitions

•Segment definitions

•Channel definitions


•About Canadean

List of Tables

Table 1: Market value analysis in ILS and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to ILS

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per liter comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020


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