Consumer and Market Insights: Wine in Indonesia

Indonesia’s Wine market is led by the Still Wine category in volume terms while Sparkling Wine category is forecast to register fastest volume growth during 2015-2020. Moet & Chandon Brut Imperial and Aga are the leading brands in the market.

Scope

• The Wine market in Indonesia is forecast to register a CAGR of 6.5% during 2015-2020.

• The Sparkling Wine category is forecast to register the fastest volume growth.

• The Red Wine segment is expected to gain maximum share growth within the Still Wine category.

• On-trade transactions lead the distribution of the Wine market in Indonesia.

• The Wine market accounts for nearly one-fifth of the overall Wine & Spirits retail sales in Indonesia.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Bacardi Limited

Davide Campari-Milano S.p.A.

Hatten Wines

LVMH Moët Hennessy

Louis Vuitton S.A.

Hatten Wines

Orang Tua Group

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Indonesia's Wine market

• Impact of exchange rate fluctuations on Indonesia’s Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Indonesia’s Wine & Spirits market

• Leading distribution channels (volume terms) in Indonesia's Wine market

• Leading distribution channels ((volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in IDR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to IDR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Wine market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 12: Growth in key packaging material, container, closure and outer type, 2015-2020

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