Consumer and Market Insights: Wine in India

The Wine market in India will register a moderate growth during 2015-2020 due to stringent and regressive government rules with different taxation across various states. Overall, Still Wine is estimated to be the most dominant and fastest growing category during 2015 – 2020. Consumer trends such as Value and Experience Economy have influenced product consumption in the current scenario, while the concept of Wine tourism and growth of e-commerce industry in India will contribute to the market growth over the next five years.

Scope

Canadean’s Consumer and Market Insights report on the Wine market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

– Consumer level trends: Top four consumer trends which influence Wine products consumption

– Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Companies mentioned

John Distilleries

Sankalp Winery Pvt Ltd,samant soma wines

Pernod Ricard S.A.

United Breweries (Holdings) Limited

Diageo Plc

Accolade Wines

Constellation Brands Inc.

LVMH

Sula Vineyards

Vranken-Pommery Monopole

indage vintners

Grover Vineyards

Grover Zampa winery

heritage grape winery.

Table of Contents

Introduction

Report Scope

Country Context

Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Indian Wine market

Impact of exchange rate fluctuations on the Indian Wine market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Key Distribution Channels

Leading distribution channels (volume terms) in the Indian Wine market

Leading distribution channels (volume terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category

Packaging

Wine market by type of packaging material/container (in volume terms)

Wine market by type of packaging closure/outer (in volume terms)

Wine market by type of packaging, forecast(in volume terms)

Consumer trend analysis

Canadean’s consumer trend framework and explanation of the sub-trends

For key trends in the Indian Wine market:

How the trend is influencing consumption in the Indian Wine market

How to target the trend in the Indian Wine market

How the trend will evolve in the Indian Wine market

Key target demographic and the rate at which the trend will evolve

What are the key drivers that will influence growth of Wine market in the future

Innovation examples

New products launched in the Indian Wine market

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Explanation of sub-trends

Methodology

About Canadean

List of Tables

Table 1: Market value analysis in INR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to INR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Wine market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 12: Growth in key packaging material, container, closure and outer type, 2015-2020

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