Consumer and Market Insights: Wine in Hungary

The Hungarian Wine market is led by the Still Wine category in both value and volume terms while the Fortified Wine is forecast to register fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market. Balatonboglari Borgazdasag Zrt is the leading player in the Hungarian Wine market.


• The Wine market in Hungary is forecast to register a CAGR of 4.8% during 2015-2020.

• The Fortified Wine category is forecast to register the fastest volume growth.

• Consumers in Hungary are opting for value for money products in the Wine market.

• The Champagne segment is expected to gain maximum share growth within the Sparkling Wine category.

• The Wine market accounts for nearly three-fourth of the overall Wine & Spirits retail sales in Hungary.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Ro.Di.A S.P.A

Bacardi Limited

Balatonboglari Borgazdasag Zrt

Henkell & Co. Sektkellerei Kg

Kaufman Production

Szent Korona Winery

Törley Sektkellerei Kft

Freixenet (Dws) Ltd

Davide Campari-Milano S.p.A.


Tamas And Zsolt Gere Winery

Bock Wine

The Royal Tokaji Wine Company

Ostoros-Novaj Bor Zrt

Szeremley Wines

Koch-Vin Kft


Frittmann Testvérek Kft.

Varga Pincészet

Légli's Winery

Bodri Pincészet

Meyer Family Vineyard

Csanyi Pinceszet Villany

Weninger Pincészet

Les Grands Chais de France


Hilltop Neszmély Winery



Penny Market


Aldi Süd


Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Hungarian Wine market

• Impact of exchange rate fluctuations on the Hungarian Wine market

• Degree of trade up/down in the Hungarian Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Hungarian Wine & Spirits market

• Leading distribution channels (volume terms) in the Hungarian Wine market

• Leading distribution channels ((volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category


• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in HUF and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to HUF

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020


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