Consumer and Market Insights: Wine in Hong Kong

The Wine market in Hong Kong is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.The Still Wine category has the highest volume share in the overall Wine market. The Fortified Wine is expected to register fastest value growth during 2015-2020. Consumers in Hong Kong are opting for value for money products in the Wine market.

Scope

• The Wine market in Hong Kong is forecast to grow at a CAGR of 2.9% during 2015-2020.

• The Fortified Wine category is forecast to register the fastest value growth.

• The Vermouth segment is expected to gain maximum share growth within the Fortified Wine category.

• Stopper is the commonly used closure type in the Hong Kong Wine market.

• Taylor, Fladgate & Yeatman – Vinhos, S.A. is the leading Sparkling Wine brand in Hong Kong.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Bacardi Limited,Accolade Wines

Adet Sewerd

Banfi Products Corp

Bodegas Chandon S.A.

Cabernet Sauvignon

Cape Mentelle Vineyards

Casella Wines PTY Ltd.

Chardonnay Wine

Cloudy Bay Vineyards Ltd

Columbia Crest Winery

Constellation Brands Inc.

Davide Campari-Milano S.p.A.

E. & J. gallo Winery

Gonzalez Byass S.A.

Gh Martel & Co

Le Groupe

LVMH Moët Hennessy

Louis Vuitton S.A.

Pol Roger

Green Point

J Moreau & Fils

Jean-Pierre MOUEIX

Jim Barry Wines Pty Ltd

Les Grands Chais de France

Michel Laroche

Nihonsakari Co.,Ltd.

Oyster Bay Wines

Pernod Ricard S.A.

Robertson Winery

Taylor

Fladgate & Yeatman – Vinhos

S.A.

Treasury Wine Estates Vintners Limited

Tyrrell’s Wine

Vasse Felix

Viña and Concha Y Toro S.A.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Hong Kong's Wine market

• Degree of trade up/down in Hong Kong's Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Hong Kong’s Wine & Spirits market

• Leading distribution channels (volume terms) in Hong Kong's Wine market

• Leading distribution channels ((volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in HKD and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Market volume growth, by category, 2015-2020

Table 4: Segment level analysis by category, 2015

Table 5: Average price per litrecomparison by categories

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

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