Consumer and Market Insights: Wine in Greece

The Wine market in Greece is expected to grow at a higher CAGR during 2015-2020 compared to 2010-2015. The Sparkling wine category is expected to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the overall Wine distribution in Greece. Retsina Malamatina and Kourtaki are the leading brands of Wine in the country.


• The Wine market in Greece is forecast to register a CAGR of 1.8% during 2015-2020.

• The Still Wine category is forecast to register the fastest volume growth.

• The Sparkling Wine segment is expected to gain 0.7% market share in 2015-2020.

• Stopper is the commonly used closure type in the Greek Wine market.

• Kourtaki is the leading Still Wine brand in Greece.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Bacardi Limited

E. Malamatinas & Son SA

Kir Yanni

Still Wine

Achaia Clauss winery

Boutari Winery

Cair SA

Crete Winery

Domaine Costa Lazaridi

Evoiki Winery SA

Greek Wine Cellars

Hatzimichalis Estate

Samos (EOSS)


Alfa-Beta Vassilopoulos

Carrefour Marinopoulos




Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Greek Wine market

• Impact of exchange rate fluctuations on Greece’s Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Greek Wine & Spirits market

• Leading distribution channels (volume terms) in the Greek Wine market

• Leading distribution channels ((volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category


• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020


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