Consumer and Market Insights: Wine in Germany

The Wine market in Germany is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by an increasing GDP per Capita and low inflation. Still Wine is the leading value category and also forecast to register the fastest growth during 2015-2020. Wine consumption among Germans is mainly influenced by the Premiumization & Indulgence and the Product Specificity consumer trends.

Scope

Canadean’s Consumer and Market Insights report on the Wine market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board and Rigid Metal; container data for: Bottle, Carton, Can – Drink and Bag-In-Box;

– Consumer level trends: Top four consumer trends which influence Wine products consumption

– Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Companies mentioned

Adriano Ramos Pinto Vinhos SA

Bacardi Limited

Churchill's Wine And Cigars

Davide Campari-Milano S.p.A.

Delaforce Port

East India Madeira

Quinta De La Rosa

Royal Oporto Wine Company

Sogrape Vinhos

S.A.

Jh Andresen

Codorníu

S.A.

Franz Wilhelm Langguth Erben GmbH & Co. KG

Freixenet (Dws) Ltd

Henkell & Co. Sektkellerei Kg

LVMH Moët Hennessy Louis Vuitton S.A.

Les Grands Chais de France

Pernod Ricard S.A.

Reh-Kendermann

Valdo Spumanti Srl

Rotkappchen sektkellerei

Sektkellerei schloss wachnheim

A. Racke GmbH & KWV International. (Pty) Ltd.

Baldepozzo DOCG

Cloudy Bay Vineyards Ltd

E. & J. gallo Winery

Giorgio Lungarotti

Grand Sud

Piedmontwine

Schwarze Madchentraube

Soave

Viña Concha Y Toro S.A.

Table of Contents

Introduction

– Report Scope

Country Context

– Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

– Value and volume analysis for the German Wine market

– Impact of exchange rate fluctuations on the German Wine market

– Volume analysis by category

– Market value and growth rates, by category

– Historic and forecast value analysis by category

– Winners and losers by categories with change in market share

– Segment share in a category (value terms) and change in market share

– Average category level pricing

Retail Landscape and Key Distribution Channels

– Leading retailers in the German Wine & Spirits market

– Leading distribution channels (volume terms) in the German Wine market

– Leading distribution channels (volume terms) by category

Competitive Landscape

– Market share of leading brands (in volume terms) by category

– Penetration of private label by category in the German Wine market

– Private label growth (in volume terms) compared to brands

Packaging

– Wine market by type of packaging material/container (in volume terms)

– Wine market by type of packaging closure/outer (in volume terms)

– Wine market by type of packaging, forecast(in volume terms)

Consumer trend analysis

– Canadean’s consumer trend framework and explanation of the sub-trends

– For key trends in the German Wine market:

– How the trend is influencing consumption in the German Wine market

– How to target the trend in the German Wine market

– How the trend will evolve in the German Wine market

– Key target demographic and the rate at which the trend will evolve

– What are the key drivers that will influence growth of Wine market in the future

Innovation examples

– New products launched in Germany’s Wine market

Appendix

– Country context

– Category value and volume data

– Sector Overview

– Segment data

– Packaging data

– Category definitions

– Segment definitions

– Channel definitions

– Explanation of sub-trends

– Methodology

– About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Wine market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Private label penetration by category, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

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