Consumer and Market Insights: Wine in Denmark

The Wine market in Denmark is forecast to grow at a marginally higher growth rate during 2010-2020 compared to 2010-2015. The market is led by the Still Wine category in both value and volume terms while the Sparkling Wine category is expected to register fastest growth during 2015-2020. Food & Drinks Specialists is the leading distribution channel for Wine market in Denmark. Henriques & Henriques, Primavera rose and Savanha are the leading brands in Denmark's Wine market.


• The Wine market in Denmark is forecast to register a CAGR of 3.7% during 2015-2020.

• The Sparkling Wine category is forecast to register the fastest volume growth.

• The Danish consumers are opting for premium products in the Wine market.

• The Cava segment is expected to gain maximum share growth within the Sparkling Wine category.

• Stopper is the commonly used closure type in the Danish Wine market.

• Winecorp SA is the leading player in the Still Wine category in Denmark.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Bacardi Limited

Davide Campari-Milano S.p.A.

Diageo Plc

Harvey & Son (Lewes) Ltd

Henriques & Henriques-Vinhos


Pernod Ricard S.A.

Sogevinus – Fine Wines SA

Amka AS

Maxxium AS

Muscat de Rivesaltes

Sobieski sp

Castillo Perelada SA

Caves Primavera


Freixenet (Dws) Ltd

LVMH Moët Hennessy Louis Vuitton S.A.

NV Fratelli Cella

Trinchero Family Estates


Brut dama

Caves Martin Zahn A Ribeauville

Dopff Au Moulin

Accolade Wines

Altia Corporation

Baron Philippe de Rothschild SA

Casella Wines PTY Ltd.

Castel Group

Constellation Brands Inc.

Distell Group Limited

E. & J. gallo Winery

Groupe Val D'Orbieu

Jose Maria da Fonseca

Vinhos SA

Kwv Holdings Ltd

Miguel Torres Sa

Paul Fir

Trapiche Argentina

Treasury Wine Estates Vintners Limited

Trivento Winery

Viña Cono Sur S.A.

Vina Maipo

Vina Santa Rita SA

Vina Undurraga


Viña Concha Y Toro S.A.

Viña San Pedro Tarapacá S.A.

Selaks Wines

Vina Montgras

Winecorp SA.

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Denmark’s Wine market

• Impact of exchange rate fluctuations on Denmark’s Wine market

• Degree of trade up/down in Denmark's Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Denmark’s Wine & Spirits market

• Leading distribution channels (volume terms) in Denmark's Wine market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category


• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in DKK and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to DKK

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020


Discounts available for multiple purchases.
+44 20 7947 2745

Join our mailing list

Saved reports