Consumer and Market Insights: Wine in Colombia

The Colombian Wine market is led by the Still Wine category in both value and volume terms. The Fortified Wine category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. The Colombian consumers are opting for value for money products in the Wine market. On-trade transactions account for the highest distribution share for Wine products in the country. Davide Campari-Milano S.p.A. and Bodegas del rhin ltda are the leading market players in Colombia. type in the Bulgarian Wine market.

Scope

• The Wine market in Colombia is forecast to register a CAGR of 5.7% during 2015-2020.

• The Fortified Wine category is forecast to register the fastest volume growth.

• Purchasing behavior of Colombians is inclined toward value for money products in the Wine market.

• The Champagne segment is expected to gain share growth within the Sparkling Wine category.

• Stopper is the commonly used closure type in the Colombian Wine market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Davide Campari-Milano S.p.A.

bodegas del rhin ltda

casa vinicola los frayles sa

Gonzalez Byass S.A.

bodegas anejas

casa grajales sa

LVMH Moët Hennessy

Louis Vuitton S.A.

Pernod Ricard S.A.

Vicente Gandia Pla

Viña Concha Y Toro S.A.

vina carta vieja sa

Vina Santa Rita SA

bodegas de mosela ltda

manuelita y imp el trebol

Éxito

Olimpica

Surtimax

Cencosud

Carulla’s

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Colombian Wine market

• Impact of exchange rate fluctuations on the Colombian Wine market

• Degree of trade up/down in the Colombian Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Colombian Wine & Spirits market

• Leading distribution channels (volume terms) in the Colombian Wine market

• Leading distribution channels ((volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

• Penetration of private label by category in the Colombian Wine market

• Private label growth (in volume terms) compared to brands

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in COP and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to COP

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020

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