Consumer and Market Insights: Wine in Chile

The Chilean Wine market is led by the Still Wine category in volume terms while the Fortified Wine category is forecast to register fastest volume growth during 2015-2020. Consumers in Chile prefer value for money Wine products due to high prices of alcoholic beverages in the country. Food & Drinks Specialists is the leading distribution channel in the Wine market.

Scope

• The Wine market in Chile is forecast to register a CAGR of 3.5% during 2015-2020.

• The Fortified Wine category is forecast to register the fastest volume growth.

• The Still Wine is the largest value category in the Chilean Wine market.

• The Vermouth segment is expected to gain maximum share growth within the Fortified Wine category.

• The Wine market account for nearly three-fourth of the overall Wine & Spirits retail sales in Chile.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Quinta Ferreira Estate Winery

Garvey Wineries

Gonzalez Byass S.A.

Mitjans S.A.

Valdivieso Wines

Vina Undurraga

Bacardi Limited

Ambassador

Viña Concha Y Toro S.A.

Santa Rita Vineyards

Misiones De Rengo

Viña San Pedro Tarapacá S.A.

Viñedos Emiliana S.A.

VIÑA CONO SUR S.A.

Viña Errazuriz S.A

VM SA Maipo

Porta Winery

Cencosud

Walmart Chile

SMU

Falabella

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Chile's Wine market

• Impact of exchange rate fluctuations on Chile’s Wine market

• Degree of trade up/down in Chile’s Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Chile’s Wine & Spirits market

• Leading distribution channels (value terms) in Chile's Wine market

• Leading distribution channels ((value terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in CLP and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to CLP

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per kg comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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