Consumer and Market Insights: Wine in Bulgaria

The Wine market in Bulgaria is expected to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Still Wine category has the highest volume share while Fortified Wine is forecast to register fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel across all Wine categories. Glass is the most commonly used packaging material while Stopper is the commonly used closure type in the Bulgarian Wine market.

Scope

• The Wine market in Bulgaria is forecast to register a CAGR of 4.8% during 2015-2020.

• The Fortified Wine category is forecast to register the fastest volume growth.

• The White Wine segment is expected to gain maximum share growth within the Still Wine category.

• Stopper is the commonly used closure type in the Bulgarian Wine market.

• Telish and Todoroff are the leading Still Wine brands in Bulgaria.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Vinex Slavyantsi winery

Bacardi Limited

Juve & Camps Sa

MAGURA J.S.Co. Winery&Cave

Targovishte winery

Vinprom Yambol

Winery Lovico Suhindol

Winery Lyaskovets

Damianitza winery

Domain Menada Winery

Domain Peshtera Winery

Domaine Boyar

Karnobat Winery

Katarzyna estate

Khan Krum winery

Minkov Brothers winery

Orbelia winery

Santa sarah estate

Svishtov Winery Inc

Telish winery

Todoroff wine cellar

Tohun winery

Winery Asenovgrad

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Bulgaria's Wine market

• Impact of exchange rate fluctuations on Bulgaria’s Wine market

• Degree of trade up/down in Bulgaria's Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Bulgaria’s Wine & Spirits market

• Leading distribution channels (volume terms) in Bulgaria's Wine market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

• Penetration of private label by category in Bulgaria's Wine market

• Private label growth (in volume terms) compared to brands

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in BGN and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to BGN

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

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