Consumer and Market Insights: Fish & Seafood in Brazil

The Fish & Seafood market in Brazil is forecast to register moderate growth during 2015 – 2020 primarily due to growing unemployment rate and rising inflation rate. In terms of local currency the market is projected to register high growth rate by 2020. Chilled Raw Packaged Fish & Seafood – Whole Cuts category held major share in terms of value and volume in 2015, while Frozen Fish & Seafood is poised to be the fastest growing category during 2015 – 2020. The study also illustrated that Sales through Convenience Stores registered the fastest in local currency terms during 2012-2015. However, with growing interest in healthier food habits, manufacturers and suppliers are focusing more on the health aspects of Fish & Seafood in the country such as rich in protein, low in fat, and a natural source of Omega-3. Fish & Seafood products with certification on their labels are seen as more trustworthy or viewed as a genuine product in Brazil and offers fresh growth opportunities in an otherwise less differentiated Fish & Seafood market.


Canadean’s Consumer and Market Insights report on the Fish & Seafood market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood – Processed, Chilled Raw Packaged Fish & Seafood – Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Casino Guichard-Perrachon S.A.


Gomes Da Costa

Grupo Camil

Pepsico Inc.


Bom Porto


Costa Sul

Companhia Brasileira De Distribuição



Bom Peixe

Grupo Pão De Açúcar

Kani Kama

Leardini Pescados Ltda.

Table of Contents


– Report Scope

Country Context

– Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview

– Value and volume analysis for Brazil’s Fish & Seafood market

– Historic and forecast consumption in Brazil’s Fish & Seafood market

– Volume analysis by category

– Historic and forecast value analysis by category

– Winners and losers by category with change in market share

– Average category level pricing

Retail Landscape and Key Distribution Channels

– Leading retailers in the Brazil Food market

– Leading distribution channels (value terms) in Brazil’s Fish & Seafood market

– Leading distribution channels (value terms) by category


– Fish & Seafood market by type of packaging material/container (in volume terms)

– Fish & Seafood market by type of packaging closure/outer (in volume terms)

– Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

– Penetration of private label by category in Brazil Fish & Seafood market

– Private Label growth (in value terms) compared to brands

– Market share of leading brands (in value terms) by category


– Country context

– Category value and volume data

– Sector Overview

– Packaging data

– Category definitions

– Channel definitions

– Methodology

– About Canadean

List of Tables

Table 1: Market value analysis in BRL and US$, 2010-2020

Table 2: Market volume growth analysis, 2015-2020

Table 3: Exchange rate fluctuations: BRL to US$

Table 4: Average prices (BRL and US$) by category, 2015

Table 5: Leading retailers

Table 6: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume share analysis by category, 2015

Figure 3: Growth analysis by category, 2010-2020

Figure 4: Change in market share by category, 2015-2020

Figure 5: Leading distribution channels, overall Food, 2011-2014

Figure 6: Leading distribution channels by category, 2015

Figure 7: Packaging analysis – key packaging material, type, closure and outer, 2015

Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020

Figure 9: Private Label penetration by categories, 2015

Figure 10: Private Label and brand share growth, 2012-2015

Figure 11: Brand share by categories, 2015


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