Consumer and Market Insights: Wine in Belgium

The Still Wine being the largest category in both value and volume terms lead the Wine market in Belgium. The Sparkling Wine category is forecast to witness the fastest growth both in value & volume terms during 2015-2020. The Belgian consumers are opting for value for money products in the Wine market. Bacardi Limited, Centre Vinicole Nicolas Feuillatte and Accolade Wines are the market leaders in the Belgian Wine market.

Scope

• The Wine market in Belgium is forecast to grow at a CAGR of 2.3% during 2015-2020.

• The Sparkling Wine category is forecast to register the fastest volume growth.

• Purchasing behavior of consumers is inclined toward value for money products in the Belgian Wine market.

• The Port segment is expected to gain maximum share growth within the Fortified Wine category.

• Stopper is the commonly used closure type in the Belgian Wine market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Sogrape Vinhos

S.A.

Gran Cruz Porto

Sociedade de Vinhos Lda

Davide Campari-Milano S.p.A.

Pernod Ricard S.A.

Centre Vinicole Nicolas Feuillatte

LVMH Moët Hennessy

Louis Vuitton S.A.

Freixenet (Dws) Ltd

Bernard-Massard Cuvée Brut De L'Ecusson

Europeenne de Participations Industrielles (EPI)

Laurent Perrier

jaillance

Vranken-Pommery Monopole

Louis Roederer

Accolade Wines

Treasury Wine Estates Vintners Limited

Constellation Brands Inc.

Remy Coitreau Group

Kwv Holdings Ltd

Delhaize Group

Carrefour Group

Aldi

Lidl

Colruyt Group

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Belgian Wine market

• Impact of exchange rate fluctuations on the Belgian Wine market

• Degree of trade up/down in the Belgian Wine market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Belgian Wine & Spirits market

• Leading distribution channels (value terms) in the Belgian Wine market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

• Penetration of private label by category in the Belgian Wine market

• Private label growth (in volume terms) compared to brands

Packaging

• Wine market by type of packaging material/container (in volume terms)

• Wine market by type of packaging closure/outer (in volume terms)

• Wine market by type of packaging, forecast(in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per kg comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Wine market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020

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