Consumer and Market Insights: Spirits in Venezuela

The Venezuelan Spirits market is led by the rum category in both value and volume terms, which is also forecast to register fastest growth during 2015-2020. Hypermarket & Supermarkets is the leading distribution channel in the country. Diageo Plc is the leading player in the market. Screw Top is the most commonly used closure type in the Spirits market.


• The Rum category is forecast to register the fastest volume growth during 2015-2020.

• The Rum category is the largest value category in the Venezuela Spirits market.

• On-trade transactions account for the highest distribution share in the Rum category.

• Grupo Cuervo is the leading brand in the Tequila & Mezcal category.

• Screw Top is the commonly used closure type in Venezuela's Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Sogrape Vinhos, S.A.

City Of London Distillery

Complejo Licorero Ponche Crema

Diageo Plc

Distell Group Limited

Girolamo Luxardo S.p.A

Bacardi Limited

Complejo Industrial Licorero del Centro, C.A.


Ron Diplomatico United Breweries, Sa

Ron Santatere

Table of Contents


•Report Scope

Country Context

•Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

•Value and volume analysis for Venezuela's Spirits market

•Impact of exchange rate fluctuations on Venezuela’s Spirits market

•Volume analysis by category

•Market value and growth rates, by category

•Historic and forecast value analysis by category

•Winners and losers by categories with change in market share

•Segment share in a category (value terms) and change in market share

•Average category level pricing

Retail Landscape and Key Distribution Channels

•Leading retailers in Venezuela’s Wine & Spirits market

•Leading distribution channels (volume terms) in Venezuela's Spirits market

•Leading distribution channels (volume terms) by category

Competitive Landscape

•Market share of leading brands (in volume terms) by category


•Spirits market by type of packaging material/container (in volume terms)

•Spirits market by type of packaging closure/outer (in volume terms)

•Spirits market by type of packaging, forecast (in volume terms)


•Country context

•Category value and volume data

•Sector Overview

•Segment data

•Packaging data

•Category definitions

•Segment definitions

•Channel definitions


•About Canadean

List of Tables

Table 1: Market value analysis in VEF and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to VEF

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020


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