Consumer and Market Insights: Spirits in Venezuela
- Pages: 56
- Published: August 2016
- Report Code: CS3969MF
The Venezuelan Spirits market is led by the rum category in both value and volume terms, which is also forecast to register fastest growth during 2015-2020. Hypermarket & Supermarkets is the leading distribution channel in the country. Diageo Plc is the leading player in the market. Screw Top is the most commonly used closure type in the Spirits market.
• The Rum category is forecast to register the fastest volume growth during 2015-2020.
• The Rum category is the largest value category in the Venezuela Spirits market.
• On-trade transactions account for the highest distribution share in the Rum category.
• Grupo Cuervo is the leading brand in the Tequila & Mezcal category.
• Screw Top is the commonly used closure type in Venezuela's Spirits market.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Sogrape Vinhos, S.A.
City Of London Distillery
Complejo Licorero Ponche Crema
Distell Group Limited
Girolamo Luxardo S.p.A
Complejo Industrial Licorero del Centro, C.A.
Ron Diplomatico United Breweries, Sa
Table of Contents
•Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile
•Value and volume analysis for Venezuela's Spirits market
•Impact of exchange rate fluctuations on Venezuela’s Spirits market
•Volume analysis by category
•Market value and growth rates, by category
•Historic and forecast value analysis by category
•Winners and losers by categories with change in market share
•Segment share in a category (value terms) and change in market share
•Average category level pricing
Retail Landscape and Key Distribution Channels
•Leading retailers in Venezuela’s Wine & Spirits market
•Leading distribution channels (volume terms) in Venezuela's Spirits market
•Leading distribution channels (volume terms) by category
•Market share of leading brands (in volume terms) by category
•Spirits market by type of packaging material/container (in volume terms)
•Spirits market by type of packaging closure/outer (in volume terms)
•Spirits market by type of packaging, forecast (in volume terms)
•Category value and volume data
List of Tables
Table 1: Market value analysis in VEF and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to VEF
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Spirits market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015
Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020