Consumer and Market Insights: Spirits in Ukraine

The Ukrainian Spirits market is led by the Vodka category while the Whiskey category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. The consumers in Ukraine are opting for value for money products in the Spirits market. Hypermarkets & Supermarkets is the leading distribution channel in the country. Diageo Plc and Pernod Ricard S.A. are the most popular players in the country.


• The Whiskey category is forecast to register the fastest volume growth during 2015-2020.

• The Vodka category is the largest value category in the Ukrainian Spirits market.

• The Cognac segment is expected to gain share growth within the Brandy category.

• The Spirits market account for nearly three-fifth of the overall Wine & Spirits retail sales in Ukraine.

• On-trade transactions account for the highest distribution share in the Gin & Genver category.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned


Jsc Agroindustrial Firm Tavria

Galicia Distillery


Alef Vinal Company

Crimean Vodka Company Ltd

Bolgrad Winemaking Plant

Olimp Company Prime Llc


Remy Coitreau Group


Symbole National

OS group


Miguel Torres Sa

Drink Distribushn System


Pernod Ricard S.A.

Jules Bouchard & Co.

Diageo Plc

The Finsbury Distillery Co. Limited

City Of London Distillery

Ian Macleod Distillers Limited

Bacardi Limited

De Kuyper Royal Distillers

Distell Group Limited

Mast-Jägermeister Se

Pallini Roma Family

Ron Varadero

Grupo Cuervo

Tequilas Del Señor

S.A De C.V.

Cooperativa Tequilera La Magdalena

S.C. De R.L

Destilerias Sierra Unidas S.A. De C.V

Beam Suntory Inc.

Bayadera Group

ATB – Market

Fozzy Group



Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Ukrainian Spirits market

• Impact of exchange rate fluctuations on the Ukrainian Spirits market

• Degree of trade up/down in the Ukrainian Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Ukrainian Wine & Spirits market

• Leading distribution channels (volume terms) in the Ukrainian Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category


• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in UAH and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to UAH

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020


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