Consumer and Market Insights: Spirits in Thailand

The Spirits market in Thailand is expected to register moderate growth during 2015-2020. The Vodka category is forecast to register the fastest growth in both value and volume terms during 2015-2020. International Beverage Holdings Limited and Diageo Plc are the leading market players in the country.

Scope

Canadean’s Consumer and Market Insights report on the Spirits market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

International Beverage Holdings Limited

LVMH Moët Hennessy

Louis Vuitton S.A.

Pernod Ricard S.A.

Remy Coitreau Group

Suwannaphoome Distillary Co. Ltd.

United Thai Distillers Co. Ltd.

Bacardi Limited

Beam Suntory Inc.

Diageo Plc

Sazerac Company Inc.

SangSom

Balmenach Distillery

Thai Beverage Plc

Table of Contents

Introduction

Report Scope

Country Context

Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for Thailand's Spirits market

Impact of exchange rate fluctuations on Thailand’s Spirits market

Degree of trade up/down in Thailand's Spirits market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in Thailand’s Wine & Spirits market

Leading distribution channels (volume terms) in Thailand's Spirits market

Leading distribution channels (volume terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category

Packaging

Spirits market by type of packaging material/container (in volume terms)

Spirits market by type of packaging closure/outer (in volume terms)

Spirits market by type of packaging, forecast (in volume terms)

Appendix

Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions

Methodology

About Canadean

List of Tables

Table 1: Market value analysis in THB and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to THB

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

    Pricing

Discounts available for multiple purchases.

reportstore@globaldata.com
+44 20 7947 2745

Join our mailing list

Saved reports