Consumer and Market Insights: Spirits in Sweden

The Spirits market in Sweden is expected to decline in value and volume terms during 2015-2020. The Swedish Spirits market is led by the Whiskey category in volume as well as in value terms. The Tequila & Mezcal category is forecast to register fastest value growth during 2015-2020.


• The Whiskey category has the highest volume share in the overall Spirits market.

• The Whiskey category is the largest value category in Sweden’s Spirits market.

• On-trade transactions account for the highest distribution share in the Tequila & Mezcal category.

• Altia Corporation is the leading player in the Brandy category.

• The Flavoured Vodka segment is expected to gain share growth within the Vodka category.

• Screw Top is the commonly used closure type in the Swedish Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Altia Corporation

Groupe Boinaud

Pernod Ricard S.A.

Remy Coitreau Group

Ths Bache Gabrielsen


Arcus As

Bacardi Limited

Beam Suntory Inc.

Cepp Sa

Diageo Plc

Gutsbrennerei Alfons Walcher K.G.

Nils Oscar Company

Svensk Export Vodka AB

Barceló Export Import


Bardinet S.A.S

Cognac Ferrand

Matusalem & Company

Calvados des Capucins


Davide Campari-Milano S.p.A.


Destilerias Sierra Unidas S.A. De C.V

Grupo Cuervo

Mccormick Distilling Company

Aivy Vodka

Brown-Forman Corporation

Calvert Distillers

Illva Saronno S.P.A.

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Swedish Spirits market

• Impact of exchange rate fluctuations on the Swedish Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Swedish Wine & Spirits market

• Leading distribution channels (volume terms) in the Swedish Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category


• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in SEK and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to SEK

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020


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