Consumer and Market Insights: Spirits in Singapore

Singapore's Spirits market is led by the Brandy category while the Tequila & Mezcal category is forecast to register fastest growth during 2015-2020 in both value and volume terms. On-trade transactions account for highest distribution share in the Tequila & Mezcal category. Bacardi Limited and Diageo Plc are the leading players in the market. Screw Top is the commonly used closure type in the market.

Scope

• The Spirits market in Singapore is expected to register higher growth in both value and volume terms during 2015-2020 compared to 2010-2015.

• The Brandy category is the largest value category in the Singaporean Spirits market.

• On-trade transactions account for the highest distribution share in the Tequila & Mezcal category.

• Bacardi Limited and Diageo Plc are the leading brands in Rum and Vodka categories.

• The Dark Rum segment is expected to gain share growth within the Rum category.

• Screw Top is the commonly used closure type in Singapore's Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Beam Suntory Inc.

LVMH

Mohan Meakin Limited

Pernod Ricard S.A.

Remy Coitreau Group

Bacardi Limited

Diageo Plc

Brown-Forman Corporation

Distell Group Limited

Davide Campari-Milano S.p.A.

Illva Saronno S.P.A.

Lucas Bols B.V.

Mast-Jägermeister Se

Societe Des Produits Marnier Lapostolle Sa

William Grant & Sons Ltd.

Grupo Cuervo

Russian Standard Corporation

Sazerac Company Inc.

Spi Group

The Edrington Group.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Singapore's Spirits market

• Impact of exchange rate fluctuations on Singapore's Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Singapore's Wine & Spirits market

• Leading distribution channels (volume terms) in Singapore's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in SGD and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to SGD

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020

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