Consumer and Market Insights: Spirits in Portugal

The Portuguese Spirits Market is being led by the Whiskey category and is also expected to register fastest growth during 2015-2020 in both value and volume terms. Private labels in Whiskey category registered fastest growth during 2012-2015. On-trade transactions account for the highest distribution share in the Spirits market. Pernod Ricard S.A., Diageo Plc and Bacardi Limited are the leading players in the country.

Scope

• The Whiskey category is forecast to register the fastest volume growth during 2015-2020.

• The Whiskey category is the largest value category in the Portuguese Spirits market.

• On-trade transactions account for the highest distribution share in the Gin & Genver category.

• Tres Ochos is the leading brand in the Tequila & Mezcal category.

• Private label penetration in the Portuguese Spirits market remains low.

• Screw Top is the commonly used closure type in Portugal's Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Grant's

J&B

Famous Grouse

Cutty Sark

William Lawson's

Drambuie

Dimple

Johnnie Walker

Chivas Regal

Glenfiddich

Cardhu

Jameson

Vat 69

Jack Daniel's

Ballantine's

Logan

Old Parr

Passport

Bushmills

Clan Macgregor

Label 5

Tullamore Dew

Four Roses

Macieira

Constantino

Marquis Senac

Croft

Baron Otard Cognac

Aguardente Velha

Brandy Croft

Neto Costa

Brandy 1920

Courvoisier

Licor Beirao

Baileys

Licor Nacional

Sheridan's

Vice – Rei

Pisang Ambon

Southern Comfort

Gold Strike

Carolans

Marie Brizard

Bols

Domuz

Fernet Branca

Malibu

Albergaria

Brandymel

Safari

Cointreau

São Domingos

Antiqua

3 Medronhos

Eristoff

Smirnoff

Jim Beam

Stolichnaya

Poliakov

Royality

Miss

Polegar Maxibar

Artic

Absolut

Taboo

Moskovskaya

Rodanov

Gordon's

Bombay Sapphire

Bosford

Martin Miller's

Hendrick's

Bulldog

Fifty Pounds

BagaceiraBorba

Tanqueray

Beefeater

The London No. 1

Bacardi

Barceló

Pampero

Cacique

Havana Club

Captain Morgan

Tres Ochos

Sierra

Jose Cuervo

Pingo Doce

Continente

Minipreço

Auchan

Lidl

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Portugal's Spirits market

• Impact of exchange rate fluctuations on Portugal’s Spirits market

• Degree of trade up/down in Portugal's Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Portugal’s Wine & Spirits market

• Leading distribution channels (volume terms) in Portugal's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

• Penetration of private label by category in Portugal's Spirits market

• Private label growth (in volume terms) compared to brands

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020

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