Consumer and Market Insights: Spirits in the Philippines

The Filipino Spirits market is forecast to register high growth rate during 2015-2020 owing to fast growing economy and a large base of young population in the country. The market is led by the Brandy category while the Specialty Spirits category is expected to register fastest growth during 2015-2020 in both value and volume terms. Diageo Plc and Ginebra San Miguel Inc. are the leading players in the Filipino Spirits market.

Scope

• The Filipino Spirits market is forecast to grow at a CAGR of 5.2% in value terms during 2015-2020.

• The Specialty Spirits category is forecast to register the fastest volume growth during 2015-2020.

• The Filipino consumers are opting for value for money products in the Spirits market.

• The Rum category is expected to record maximum gain in market share during 2015-2020.

• On-trade transactions account for the highest distribution share in the Gin & Genever category.

• Screw Top is the commonly used closure type in the Filipino Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Beam Suntory Inc.

Bodegas Williams & Humbert

Emperador Distillers Inc.

Ginebra San Miguel Inc.

LVMH Moët Hennessy Louis Vuitton S.A.

Stock Spirits Group

Canterbury

Diageo Plc

Robert A Merry & Co Ltd

Shaker Srl

Bacardi Limited

Pernod Ricard S.A.

Tanduay Distillers Inc.

Destileria Limtuaco & Company Inc.

Grupo Cuervo

Tequilas Del Señor

S.A De C.V.

Asahi Breweries Ltd.

Bardinet S.A.S

Brown-Forman Corporation

Clan Murray Ltd

The Benriach Distillery Company Limited.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Filipino Spirits market

• Impact of exchange rate fluctuations on the Filipino Spirits market

• Degree of trade up/down in the Filipino Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Filipino Wine & Spirits market

• Leading distribution channels (volume terms) in the Filipino Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in PHP and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to PHP

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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