Consumer and Market Insights: Spirits in Norway

The Norwegian Spirits market is led by the Vodka category in both value and volume terms. The Brandy category is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. Arcus As, Pernod Ricard S.A. and Diageo Plc are the leading market players in the country.


• The Spirits market in Norway is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

• The Vodka category is the largest value category in the Norwegian Spirits market.

• Food & Drinks Specialists and On-trade transactions account for the highest distribution share in the market.

• Arcus As is the leading market player in the Vodka category.

• The American Whisky segment is expected to gain maximum share growth within the Whiskey category.

• Screw Top is the most commonly used closure type in Norway's Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Altia Corporation

Arcus As

Bacardi Limited

Bardinet S.A.S

Beam Suntory Inc.

Belvedere Sa

Cognac Ferrand

Groupe Boinaud

H. Mounier


Lucas Bols B.V.


Pernod Ricard S.A.

Remy Coitreau Group


Diageo Plc

Edrington Norway AS

Helge Wiig

The Finsbury Distillery Co. Limited


Distell Group Limited

Fratelli Branca Distillerie Srl

Girolamo Luxardo S.p.A

Mast-Jägermeister Se

Niche Drinks


Saint Brendan's Liqueur Co.

Waldemar Behn Gmbh

Illva Saronno S.P.A.


Robert Prizelius AS

Destilerias Sierra Unidas S.A. De C.V

Grupo Cuervo

Brown-Forman Corporation

Davide Campari-Milano S.p.A.

Spi Group

Stock Spirits Group

Tarpan Fabryka Likierow Sp.Z.o.o

Zolotaya Manufaktura

Slaur International

Calvert Distillers

Cork Wines & Spirits

Douglas Laing & Company Ltd

Glen Moray Distillery

Hamilton Distillers

Inter Brands Norway AS

John E. Mcpherson & Sons Ltd.

Mickey Finn Liquor Comp

The Edrington Group

The Highland Queen Scotch Whisky Company

William Grant & Sons Ltd.

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Norway's Spirits market

• Impact of exchange rate fluctuations on Norway’s Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Norway’s Wine & Spirits market

• Leading distribution channels (volume terms) in Norway's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in NOK and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to NOK

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020


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