Consumer and Market Insights: Spirits in New Zealand

The Spirits market in New Zealand is expected to register higher growth during 2015-2020 compared to 2010-2015. New Zealand’s consumers are opting for value for money products in the Spirits market. The Whiskey category has the highest volume share in 2015 while the Liqueurs category is forecast to register the fastest volume growth among all categories during 2015-2020. On-trade transactions account for the highest distribution share in the Tequila & Mezcal category. Screw Top is the most commonly used closure type. Davide Campari-Milano S.p.A. is a major player of Rum in New Zealand's Spirits market.

Scope

• The Spirits market in New Zealand registered a CAGR of 7.3% during 2015-2020.

• The Liqueurs category is forecast to register the fastest volume growth among all categories during 2015-2020.

• The Whiskey category is expected to record gain in market share during 2015-2020.

• On-trade transactions account for 47.7% distribution share in the Gin & Genver category.

• Coruba Jamaica Rum is the leading brand of Rum in New Zealand.

• Screw Top is the most commonly used closure type in New Zealand's Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Camus

Chatelle Napoleon

LVMH Moët Hennessy

Louis Vuitton S.A.

Pernod Ricard S.A.

Remy Coitreau Group

Bacardi Limited

Beam Suntory Inc.

Diageo Plc

Long John International Ltd.

Brown-Forman Corporation

Canterbury

De Kuyper Royal Distillers

Distell Group Limited

Everglades

Davide Campari-Milano S.p.A.

Illva Saronno S.P.A.

Lucas Bols B.V.

Mast-Jägermeister Se

Prenzel Distilling Company

Vok beverages pty ltd

Whyte & Mackay Ltd

Heaven Hill Distilleries Inc.

Dos Gusanos

Russian Standard Corporation

Spi Group

Tanduay Distillers Inc.

Asahi Breweries Ltd.

Carlton & United Breweries

Constellation Brands Inc.

Irish Distillers Limited

The Edrington Group

United Breweries (Holdings) Limited

William Grant & Sons Ltd.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for New Zealand's Spirits market

• Impact of exchange rate fluctuations on New Zealand’s Spirits market

• Degree of trade up/down in New Zealand's Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in New Zealand’s Wine & Spirits market

• Leading distribution channels (volume terms) in New Zealand's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in NZD and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to NZD

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

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