Consumer and Market Insights: Spirits in the Netherlands

The Netherlands Spirits market is led by the Whiskey category in both value and volume terms. The Whiskey category is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. The Spirits market accounts nearly one – fifth of the overall Wine & Spirits retail sales in the Netherlands. The Diageo Plc and Lucas Bols B.V. are the market leaders in the Dutch Spirits market.


Canadean’s Consumer and Market Insights report on the Spirits market in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, On-trade, and others in 2015

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Metal, and, Rigid Plastics; container data for: Bottle

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Lucas Bols B.V.

Kyndal Group

Remy Coitreau Group

LVMH Moët Hennessy

Louis Vuitton S.A.

Pernod Ricard S.A.

Miguel Torres Sa

Beam Suntory Inc.

Gorter Bitter

J.J Melchers Wz Distillery

Gedistilleerd en Wijn Groep Nederland B.V. 

Hartevelt & Son

Diageo Plc


J.H. Henkes Delftshaven

Pharus B.V.

William Grant & Sons Ltd.

Illva Saronno S.P.A.

Diego Zamora S.A.

Mast-Jägermeister Se

Distilleerderij en Likeurstokerij Herman Jansen B.V. 

Weduwe S. Joustra & Zn. Bv

Brown-Forman Corporation

Davide Campari-Milano S.p.A.

Racke International

Distell Group Limited

DeKuyper Royal Distillers

Chateau Pierron

Wenneker Distilleries


Bacardi Limited

The Osborne Group

Malac Enterprise

The Edrington Group

Companhia Müller De Bebidas

Berentzen-Gruppe Ag

Sonnema Distillery

Spi Group

Ursus Vodka Company Nv

Kirin Holdings Co Ltd

Morrison Bowmore Distillers

J. & G. Grant

J. & G. Grant

Albert Heijn




Table of Contents


Report Scope

Country Context

Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Netherlands Spirits market

Impact of exchange rate fluctuations on the Netherlands Spirits market

Degree of trade up/down in the Netherlands Spirits market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Netherlands Wine & Spirits market

Leading distribution channels (volume terms) in the Netherlands Spirits market

Leading distribution channels (volume terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category


Spirits market by type of packaging material/container (in volume terms)

Spirits market by type of packaging closure/outer (in volume terms)

Spirits market by type of packaging, forecast (in volume terms)


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020


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