Consumer and Market Insights: Spirits in Italy

Growing economy and rising disposable incomes is driving the Spirits market in Italy. The market is being led by the Specialty Spirits market in volume terms while Brandy and Vodka categories are forecast to register fastest growth in value terms during 2015-2020.Hypermarkets & Supermarkets is the leading distribution channel in the Italian Spirits market. Diageo Plc, Pernord Ricard S.A. and Bacardi Limited are the leading players in the Italian Spirits market.


Canadean’s Consumer and Market Insights report on the Spirits market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging and Rigid Plastics; container data for: Bottle and Pouch

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Asbach Gmbh

Beam Suntory Inc.

Distillerie Franciacorta

Fratelli Branca Distillerie Srl

Gio. Buton & C.S.P.A.

Heaven Hill Distilleries Inc.

Jules Lainé & Company

LVMH Moët Hennessy Louis Vuitton S.A.

Pernod Ricard S.A.

Raynal & Co.

Remy Coitreau Group

Riserva Oro Pilla

Sanchez Romate Hnos.

Stock Spirits Group

The Osborne Group

Thomas Hine & Co

Bacardi Limited

Diageo Plc

Lidl Stiftung & Co. KG

Ditta Bortolo Nardini S.p.a

Montenegro S.r.l

Lucas Bols B.V.

Distilleria Bonaventura Maschio S.R.L

Distilleria Varnelli S.P.A.

Dr. Ing. Luigi Moretti

Fratelli Branca Distillerie Srl

Davide Campari-Milano S.p.A.

Illva Saronno S.P.A.


Limoncello Di Capri S.R.L.

Lucano 1894 S.R.L.

Mast-Jägermeister Se

Meccanica Marcon S.r.l.

Molinari Italia S.P.A.

Nonino Distillatori S.p.A.

Silvio Carta

Societe Des Produits Marnier Lapostolle Sa

Stock Spirits Group


Berentzen-Gruppe Ag

Companhia Müller De Bebidas

Agave Tequilana Prod. Y Comercializadores

S.A. C.V.

Anchor Distilling Company

Brown-Forman Corporation

Casa Noble Tequila Company

Corporación Licorera 1910 Sa. De Cv.

Destilerias Sierra Unidas S.A. De C.V

Grupo Cuervo

Inmobiliaria Mast

S.A. De C.V.

La Cofradia S.A. De C.V.

Tequilas Del Señor

S.A De C.V.

Tequileña Distillery


S.A. de C.V

CEDC International Sp. Z oo

Globefill Inc.

Jsc "synergy"

Luctor International


Patrón Spirits International Ag

Sazerac Company Inc.

Spi Group

Trump Company

Kirin Holdings Co Ltd

Old Moor Blending Co.

The Edrington Group.

Table of Contents


Report Scope

Country Context

Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

Value and volume analysis for the Italian Spirits market

Impact of exchange rate fluctuations on the Italian Spirits market

Degree of trade up/down in the Italian Spirits market

Volume analysis by category

Market value and growth rates, by category

Historic and forecast value analysis by category

Winners and losers by categories with change in market share

Segment share in a category (value terms) and change in market share

Average category level pricing

Retail Landscape and Key Distribution Channels

Leading retailers in the Italian Wine & Spirits market

Leading distribution channels (volume terms) in the Italian Spirits market

Leading distribution channels (volume terms) by category

Competitive Landscape

Market share of leading brands (in volume terms) by category

Penetration of private label by category in the Italian Spirits market

Private label growth (in volume terms) compared to brands


Spirits market by type of packaging material/container (in volume terms)

Spirits market by type of packaging closure/outer (in volume terms)

Spirits market by type of packaging, forecast (in volume terms)


Country context

Category value and volume data

Sector Overview

Segment data

Packaging data

Category definitions

Segment definitions

Channel definitions


About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020


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