Consumer and Market Insights: Spirits in Ireland

The Irish Spirits market is led by the Vodka category in volume terms while Whiskey category leads in value terms. The Brandy and Rum categories are forecast to register fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for spirits in the country. Glass is the only packaging material used in Ireland's Spirits market.


• The Rum category is forecast to register the fastest volume growth during 2015-2020.

• The Whiskey category is the largest value category in the Ireland’s Spirits market.

• On-trade transactions account for the highest distribution share in the Tequila & Mezcal category.

• LVMH is the leading player in the Brandy category.

• The Irish Whiskey segment is expected to gain maximum share growth within the Whiskey category.

• Screw Top is the most commonly used closure type in Ireland's Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Beam Suntory Inc.

E. & J. gallo Winery

LVMH Moët Hennessy

Louis Vuitton S.A.

Pernod Ricard S.A.

Remy Coitreau Group

Bacardi Limited

Diageo Plc

Irish Distillers Limited

Brown-Forman Corporation

Distell Group Limited

G W Archer And Co

Davide Campari-Milano S.p.A.

Lucas Bols B.V.

Mast-Jägermeister Se

Mccormick Distilling Company

Sea Dog

Grupo Cuervo

Castle Brands Inc

Spi Group

The Northeastern Cachaça

Whyte & Mackay Ltd


Luxco Inc.

The Edrington Group

United Breweries (Holdings) Limited

William Grant & Sons Ltd.

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Ireland's Spirits market

• Impact of exchange rate fluctuations on Ireland's Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Ireland's Wine & Spirits market

• Leading distribution channels (volume terms) in Ireland's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category


• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020


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