Consumer and Market Insights: Spirits in Indonesia

The Indonesian Spirits market is led by the Specialty Spirits category in both value and volume terms. The Tequila & Mezcal category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. Diageo Plc., Pernod Ricard S.A. and sumer sari mekar perkasa pt are the leading market players in the country.

Scope

• The Specialty Spirits category is the largest category by volume in the Indonesian Spirits market.

• The Tequila & Mezcal category is forecast to witness the fastest value growth during 2015-2020.

• The Light Rum segment is expected to gain share growth within the Rum category.

• The Spirits market account for nearly four-fifth of the overall Wine & Spirits retail sales in Indonesia.

• Screw Top is the commonly used closure type in the Indonesian Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Pernod Ricard S.A.

LVMH Moët Hennessy • Louis Vuitton S.A.

Remy Coitreau Group

Diageo Plc

Lucas Bols B.V.

Illva Saronno S.P.A.

Davide Campari-Milano S.p.A.

Societe Des Produits Marnier Lapostolle Sa

Orang Tua Group

Bacardi Limited

sumer sari mekar perkasa pt

Brown-Forman Corporation

Grupo Cuervo

Spi Group

McDonald

Beam Suntory Inc. Tilaknagar Industries Ltd.,

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Indonesian Spirits market

• Impact of exchange rate fluctuations on the Indonesian Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Key Distribution Channels

• Leading distribution channels (volume terms) in the Indonesian Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in IDR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to IDR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Private label penetration by category, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

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