Consumer and Market Insights: Spirits in Hungary

The Spirits market in Hungary is forecast to register a CAGR of 1.6% during 2015-2020. Hungarian consumers are opting for value for money products in the Spirits market. The Liqueurs category has the highest volume share while the Brandy category is forecast to register fastest value growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in Specialty Spirits and Whiskey categories. Trois Tours and Vilmos are the leading brands of Brandy in Hungary.


• The Brandy category is forecast to register the fastest volume growth during 2015-2020.

• The Specialty Spirits category is the largest value category in the Hungarian Spirits market.

• On-trade transactions account for the highest distribution share in the Gin & Genver category.

• Sierra is the leading brand in the Tequila & Mezcal category.

• Private label products in the Whiskey category registered the fastest growth during 2012-2015.

• Screw Top is the commonly used closure type in Hungary's Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Zwack Unicum Rt

Trois Tours

Gyor Liquor Ltd

Clear Creek Distillery

Rézangyal Keresekedelmi Korlátolt Felelosségu Társaság

Vitalis Kft.

Remy Coitreau Group

Zsindelyes Kereskedoház Kft

Békési Brandy Company

Bolyhos Distillery

Panyolai Szilvórium Kft.

Diageo plc

Pernod Ricard S.A.

Bacardi Limited

Lucas Bols B.V.

Berry Bros & Rudd.

Mast-Jägermeister Se

Ro.Di.A S.P.A

TJ Carolan & Son Limited

Torley Champagne Cellars Ltd.

The Várda-Drink Group

Budapesti Likoripari KFT

Underberg Ag

Destilerias Sierra Unidas S.A. De C.V

Grupo Cuervo


Zolotaya Manufaktura

Alaska Distillery

Spi Group

Hiram Walker & Sons whiskey Distillery



Penny Market


Aldi Süd


Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Hungary's Spirits market

• Impact of exchange rate fluctuations on Hungary’s Spirits market

• Degree of trade up/down in Hungary's Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Hungary’s Wine & Spirits market

• Leading distribution channels (volume terms) in Hungary's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

• Penetration of private label by category in Hungary's Spirits market

• Private label growth (in volume terms) compared to brands


• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Explanation of sub-trends

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in HUF and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to HUF

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020


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