Consumer and Market Insights: Spirits in Hong Kong

The Spirits market in Hong Kong is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. The Hong Kong’s Spirits market is led by the Specialty Spirits category in volume as well as in value terms. Consumers are opting for premium products in the Hong Kong’s Spirits market.

Scope

• The Spirits market in Hong Kong is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

• Hong Kong’s consumers are opting for premium products in the Spirits market.

• On-trade transactions account for the highest distribution share in Hong Kong’s Spirits market.

• Diageo Plc is the leading player in the Liqueurs category.

• The American Whiskey segment is expected to gain share growth within the Whiskey category.

• Screw Top is the commonly used closure type in Hong Kong’s Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Beam Suntory Inc.

Beehive VSOP Brandy

LVMH Moët Hennessy

Louis Vuitton S.A.

Pernod Ricard S.A.

Remy Coitreau Group

Bacardi Limited

Diageo Plc

Ian Macleod Distillers Limited

Davide Campari-Milano S.p.A.

Illva Saronno S.P.A.

Lucas Bols B.V.

Choya Umeshu Co. Ltd.

Kuiji Shan Pai

Nu Er Hong

Ozeki

Pagoda

The Hitejinro Co. Ltd.

Zhejiang Guyue Longshan Shaoxing Wine Co. Ltd.

Brown-Forman Corporation

Grupo Cuervo

Spi Group

The Edrington Group

William Grant & Sons Ltd.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Hong Kong’s Spirits market

• Impact of exchange rate fluctuations on Hong Kong’s Spirits market

• Degree of trade up/down in Hong Kong’s Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Hong Kong’s Wine & Spirits market

• Leading distribution channels (volume terms) in Hong Kong’s Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in HKD and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Market volume growth, by category, 2015-2020

Table 4: Segment level analysis by category, 2015

Table 5: Average price per litrecomparison by categories

Table 6: Leading retailers

Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

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