Consumer and Market Insights: Spirits in Finland

The Spirits market in Finland is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. Finland’s Spirits market is led by the Vodka category in volume as well as in value terms. The Rum category is forecast to register the fastest growth in volume terms during 2015-2020. Diageo Plc is the leading player in Spirits market in the country.


• The Rum category is forecast to register the fastest volume growth during 2015-2020.

• The Vodka category is the largest value category in Finland’s Spirits market.

• Food & Drinks Specialists is the leading distribution channel in Finland's Wine & Spirits market.

• Gordon's is the leading brand in the Gin & Genever category.

• The Dark Rum segment is expected to gain share growth within the Rum category.

• Screw Top is the commonly used closure type in Finland's Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Altia Corporation

Bardinet S.A.S

Beam Suntory Inc.


Distilleries de Matha

Distillery de Matha

Golden Hawk Napoléon V.S.O.P

J. G. Monnet & Co.

Le Sanglier


Meukow Cognac

Pramia Oy

Remy Coitreau Group

Bacardi Limited

Diageo Plc

Pernod Ricard S.A.

The Finsbury Distillery Co. Limited

As Liviko

De Danske A/S

Distell Group Limited

Fratelli Branca Distillerie Srl

Davide Campari-Milano S.p.A.

Lignell Piispanen Cafe Cognac Liqueur Nv

Lucas Bols B.V.

Mast-Jägermeister Se

Oy Shaman Spirits Ltd

Waldemar Behn Gmbh

Rhum Pécoul

Stroh Austria Gmbh

Arcus As

Destilerias Sierra Unidas S.A. De C.V

Brown-Forman Corporation

Leijona Viina

Russian Standard Corporation

Sodiko N.V.

Spi Group

Suomi Viina

Slaur International

Calvert Distillers

Constellation Brands Inc.

Cooley Distillery

Quality Spirits International

Robert McKie Neil Co Limited

William Grant & Sons Ltd.

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Finland's Spirits market

• Impact of exchange rate fluctuations on Finland's Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Finland's Wine & Spirits market

• Leading distribution channels (volume terms) in Finland's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category


• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020


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