Consumer and Market Insights: Spirits in Egypt

The Egyptian Spirits market is to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Specialty Spirits category has the highest volume share in the overall Wine market during 2015-2020, while the Tequila & Mezcal category is expected to register fastest growth during the same period. On-trade transactions lead the Egyptian Wine & Spirits market. Glass is the only packaging material used in Egyptian Spirits market.

Scope

• The Specialty Spirits category is forecast to register the fastest volume growth during 2015-2020.

• The Specialty Spirits category is the largest value category in the Egyptian Spirits market.

• On-trade transactions account for the highest distribution share in the Gin & Genver category.

• Auld Stag Whisky is the leading brand in the Whiskey category.

• Screw Top is the commonly used closure type in Egyptian Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Beam Suntory Inc.

Pernod Ricard S.A.

Remy Coitreau Group

Al Ahram Beverages

Diageo Plc

Al Ahram Beverages

Grupo Cuervo

Bacardi Limited

LVMH Moët Hennessy • Louis Vuitton S.A.

United Distillery Group

William Grant & Sons Ltd.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Egyptian Spirits market

• Impact of exchange rate fluctuations on the Egyptian Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Egyptian Wine & Spirits market

• Leading distribution channels (volume terms) in the Egyptian Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in EGP and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EGP

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020

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