Consumer and Market Insights: Spirits in Denmark

Denmark's Spirits market is led by the Whiskey category in both value and volume terms while the Rum category is forecast to register fastest volume growth during 2015-2020. On-trade transactions accounted for the highest distribution share for Spirits in the country. Diageo Plc and Bacardi Limited are the leading players in the Spirits market.

Scope

• The Rum category is forecast to register the fastest volume growth during 2015-2020.

• The Whiskey category is the largest value category in Denmark’s Spirits market.

• The Brandy category is forecast to record maximum gain in market share.

• The Scotch Whiskey segment is expected to gain maximum share growth in the Whiskey category.

• On-trade transactions account for the highest distribution share in the Gin & Genver category.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Altia Corporation

Remy Coitreau Group

LVMH Moët Hennessy • Louis Vuitton S.A.

Pernod Ricard S.A.

The Armanoir group

Groupe Boinaud

Diageo Plc

Lucas Bols B.V.

The Finsbury Distillery Co. Limited

Bacardi Limited

Beam Suntory Inc.

De Danske A/S

Mast-Jägermeister Se

Societe Des Produits Marnier Lapostolle Sa

Fratelli Branca Distillerie Srl

Hela Wine & Spirts ApS

United Drinks A/S

William Grant & Sons Ltd.

Svendborg Snaps

Davide Campari-Milano S.p.A.

Brown-Forman Corporation

Distillery Cooymans BV

Distell Group Limited

Kwv Holdings Ltd

Peter Heering Liqueurs

Illva Saronno S.P.A.

Dictador Europe Sp. z o.o.

Arcus As

Bornholmer Gylden

Grupo Cuervo

Ga-Jol

Spi Group

The Edrington Group

Morrison Bowmore Distillers

NETTO

DANSK SUPERMARKED 

COOP

DAGROFA

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Denmark's Spirits market

• Impact of exchange rate fluctuations on Denmark's Spirits market

• Degree of trade up/down in Denmark's Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Denmark's Wine & Spirits market

• Leading distribution channels (volume terms) in Denmark's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in DKK and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to DKK

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

    Pricing

Discounts available for multiple purchases.

reportstore@globaldata.com
+44 20 7947 2745

Join our mailing list

Saved reports