Consumer and Market Insights: Spirits in China

The Spirits market in China is led by the Specialty Spirits category, while the Tequila & Mezcal category is forecast to register the fastest growth in value and volume terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Spirits in the country. LVMH Moët Hennessy Louis Vuitton S.A. and Grupo Cuervo are the leading players in the Chinese Spirits market.


Canadean’s Consumer and Market Insights report on the Spirits market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

– Market data: Overall market value and volume data with growth analysis for 2010-2020

– Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

– Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

– Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, and others; container data for: Bottle, and others

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Beam Suntory Inc.

Changyu Pioneer Wine Co. Inc.

De La Maziere

LVMH Moët Hennessy – Louis Vuitton S.A.

Pernod Ricard S.A.

Thomas Hine & Co

Diageo Plc

Davide Campari-Milano S.p.A.

J.Wray & Nephew Limited

Remy Coitreau Group

Beijing Red Star Co Ltd

Jiangsu Yanghe Group Co.,Ltd.

Kinmen Kaoliang Liquor Inc.

Kweichow Moutai Company Limited

Lang Jiu Group

Luzhou Lao Jiao Co Ltd

Nanyang Company

Niu Lan Shan Distillery

Shanxi XinghuaCun Fen Jiu Group Co. Ltd

Sichuan Jian Nan Chun (Group) Co Ltd

Sichuan Mianzhu Jian Nan Chun distillery

Sichuan Yibin Wuliangye Distillery Co Ltd

Tuopai yeat liquir company

Grupo Cuervo

Bacardi Limited


Russian Standard Corporation

Brown-Forman Corporation

The Edrington Group

Quintessential Brands SA

United Breweries (Holdings) Limited

Vinpol Sp. Z O.O,

Table of Contents


– Report Scope

Country Context

– Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

– Value and volume analysis for the Chinese Spirits market

– Impact of exchange rate fluctuations on the Chinese Spirits market

– Degree of trade up/down in the Chinese Spirits market

– Volume analysis by category

– Market value and growth rates, by category

– Historic and forecast value analysis by category

– Winners and losers by categories with change in market share

– Segment share in a category (value terms) and change in market share

– Average category level pricing

Retail Landscape and Key Distribution Channels

– Leading retailers in the Chinese Wine & Spirits market

– Leading distribution channels (volume terms) in the Chinese Spirits market

– Leading distribution channels (volume terms) by category

Competitive Landscape

– Market share of leading brands (in volume terms) by category

– Penetration of private label by category in the Chinese Spirits market

– Private label growth (in volume terms) compared to brands


– Spirits market by type of packaging material/container (in volume terms)

– Spirits market by type of packaging closure/outer (in volume terms)

– Spirits market by type of packaging, forecast (in volume terms)


– Country context

– Category value and volume data

– Sector Overview

– Segment data

– Packaging data

– Category definitions

– Segment definitions

– Channel definitions

– Methodology

– About Canadean

List of Tables

Table 1: Market value analysis in CNY and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to CNY

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Private label penetration by category, 2015

Figure 12: Private label and brand share growth, 2012-2015

Figure 13: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 14:Growth in key packaging material, container, closure and outer type, 2015-2020


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