Consumer and Market Insights: Spirits in Chile

The Spirits market in Chile is forecast to register high growth during 2015-2020 owing to a large young population base in the country. The market is led by the Specialty Spirits category while the Vodka category is expected to register fastest growth during 2015-2020 in both value and volume terms. Diageo Plc, Pernod Ricard S.A., Brown-Forman Corporation and Mitjans S.A. are the leading players in the market.


• The Chilean Spirits market is forecast to register higher growth in value terms during 2015-2020 as compared to 2015-2020.

• The Vodka category is forecast to register the fastest volume growth during 2015-2020.

• The Chilean consumers are opting for value for money products in the Spirits market.

• The Specialty Spirits category is the largest value category in the Chilean Spirits market.

• On-trade transactions account for the highest distribution share in the Tequila & Mezcal category.

• Screw Top is the most commonly used closure type in the Chilean Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Gonzalez Byass S.A.

Miguel Torres Sa


Bacardi Limited

Diageo Plc

Pernod Ricard S.A.

Brusco Family

Distell Group Limited

Fehrenberg Y Cia Ltda

La Martiniquaise


Lucas Bols B.V.

Mitjans S.A.

William Grant & Sons Ltd.

Barceló Export Import


Compañia Licorera De Nicaragua


Destilerías Unidas S.A.

Industrias Licoreras de Guatemala

J.Wray & Nephew Limited


Matusalem & Company

Ron Abuelo

Ron Santateresa C.A.

Ron Varadero

The Edrington Group

Varela Hermanos


Companhia Müller De Bebidas

Cooperativa Agrícola Pisquera Elqui Limitada

Mistral Anejado En Roble

Pisco Bauza

Beam Suntory Inc.

Brown-Forman Corporation

Destilerias Sierra Unidas S.A. De C.V

Fabrica de Tequila Tlaquepaque

S.A. De C.V.

Grupo Cuervo

Tequilas Del Señor

S.A De C.V.

Boris Jelzin

CEDC International Sp. z oo

Constellation Brands Inc.

Davide Campari-Milano S.p.A.

LVMH Moët Hennessy Louis Vuitton S.A.

Russian Standard Corporation

Spi Group

Beam Suntory Inc.

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Chile's Spirits market

• Impact of exchange rate fluctuations on Chile’s Spirits market

• Degree of trade up/down in Chile's Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Chile’s Wine & Spirits market

• Leading distribution channels (volume terms) in Chile’s Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category


• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in CLP and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to CLP

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020


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