Consumer and Market Insights: Spirits in Bulgaria

The Bulgarian Spirits market is led by the Specialty Spirits category in volume as well as in value terms. The Whiskey category is forecast to register fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for spirits in the country.

Scope

• The Whiskey category is expected to register fastest value growth among all categories during 2015-2020.

• The consumption pattern remains unchanged in the Bulgarian Spirits market.

• The Specialty Spirits category is the largest value category in the Bulgarian Spirits market.

• On-trade transactions account for the highest distribution share in the Gin & Genver and Tequila & Mezcal categories.

• Savoy's and Bacardi Limited are the leading players in the Bulgarian Spirits market.

• Screw Top is the commonly used closure type in the Bulgarian Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Beam Suntory Inc.

Black Sea Gold Ad

Nordix Distillery – Canning & Bottling

Pernod Ricard S.A.

Remy Coitreau Group

Sis Industries Ltd.

Vinprom Troyan

Vinprom Yambol

Diageo Plc

Bacardi Limited

Arvanitis s.a.

Vineks Slavyantsi AD

Vini- Sliven

Vinprom Peshtera Sa

Savoy's

Belvedere Sa

Brown-Forman Corporation

Fruko-Schulz s.r.o.

Russian Standard Corporation

The Mary Jane Company

The Edrington Group

William Grant & Sons Ltd.

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Bulgaria's Spirits market

• Impact of exchange rate fluctuations on Bulgaria's Spirits market

• Degree of trade up/down in Bulgaria's Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Bulgaria's Wine & Spirits market

• Leading distribution channels (volume terms) in Bulgaria's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in BGN and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to BGN

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

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