Consumer and Market Insights: Spirits in Belgium

The Belgian Spirits market is led by the Whiskey category in value terms, while the Liqueurs category accounts for the largest volume consumption. The Tequila & Mezcal category is forecast to witness the fastest growth in value terms during 2015-2020, while the Whiskey category is expected to record the fastest volume growth during the same period. Belgian consumers are opting for value for money products in the Spirits market. Diageo Plc. and Pernod Ricard S.A. are the leading players in Belgian Spirits market.

Scope

• The Spirits market in Belgium is forecast to grow at a CAGR of 1.3% during 2015-2020.

• The Whiskey category is forecast to register the fastest volume growth during 2015-2020.

• The Tequila & Mezcal category is forecast to register the fastest value growth during 2015-2020.

• The Cognac segment is expected to gain maximum share growth in the Brandy category.

• Screw Top is the most commonly used closure type in the Belgian Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Gelas

The Osborne Group

SAMALENS

Chateau De Laubade

Pernod Ricard S.A.

LVMH Moët Hennessy • Louis Vuitton S.A.

Remy Coitreau Group

Beam Suntory Inc.

Bacardi Limited

Sempe S.A.

Calvados Pere Magloire

Diageo Plc

Marie Brizard & Roger Iinternational

P. Bruggeman

Graanstokerij Fillier

William Grant & Sons Ltd.

Davide Campari-Milano S.p.A.

Lucas Bols B.V.

Mast-Jägermeister Se

Illva Saronno S.P.A.

Cepp Sa

The Edrington Group

Picon

La Martiniquaise

CEDC International Sp. z oo

Brown-Forman Corporation

Spi Group

Russian Standard Corporation

Dufftown distillery

Bruggeman

Kirin Holdings Co Ltd

Delhaize Group

Carrefour Group

Aldi

Lidl

Colruyt Group

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for the Belgian Spirits market

• Impact of exchange rate fluctuations on the Belgian Spirits market

• Degree of trade up/down in the Belgian Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in the Belgian Wine & Spirits market

• Leading distribution channels (volume terms) in the Belgian Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

• Penetration of private label by category in the Belgian Spirits market

• Private label growth (in volume terms) compared to brands

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in EUR and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to EUR

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litre comparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Consumers purchase behavior – Trading up/down, 2015

Figure 4: Market volume share analysis by category, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 9: Leading distribution channels, overall Spirits market, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Packaging analysis – key packaging material, container, closure and outer type, 2015

Figure 15: Growth in key packaging material, container, closure and outer type, 2015-2020

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