Consumer and Market Insights: Spirits in Argentina

The Spirits market in Argentina is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. The Liqueurs category has the highest volume share and is expected to register fastest value growth among all categories during 2015-2020. On-trade transactions account for majority share in the distribution of Spirits in the Tequila & Mezcal category. Reserva San Juan and Romate are the leading brands of Brandy. Screw Top is the commonly used closure type in the Argentinean Spirits market.

Scope

• The Spirits market in Argentina is forecast to register a CAGR of 16.5% during 2015-2020.

• The Liqueurs category has the highest volume share in the overall Spirits market.

• The Specialty Spirits category is forecast to grow at a CAGR of 10.8% during 2015-2020.

• Food & Drink Specialists and On-trade transactions together account for 64.8% share in the distribution of Spirits in the Liqueurs category.

• Reserva San Juan and Romate are the leading brands of Brandy in Argentina.

• Screw Top is the commonly used closure type in the Argentinean Spirits market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Sanchez Romate Hnos.

Allied Domecq

Bacardi Limited

Pernod Ricard S.A.

Peters

Cimba SA

Dellepiane SA

Diageo Plc

Distell Group Limited

Fratelli Branca Distillerie Srl

Heaven Hill Distilleries Inc.

Illva Saronno S.P.A.

Limoncello Di Capri S.R.L.

Lucas Bols B.V.

Porta Hnos. Sa

Tres Blasones S.A.

Vittone 1842

S.L.U.

Alonso Hnos S.A.I.C.I

HamptonIndustrias Reunidas De Bebidas Tatuzinho

Brown-Forman Corporation

Grupo Cuervo

Belvedere Sa

Bodega Gabriel Boudier

CEDC International Sp. z oo

Spi Group

Beam Suntory Inc.

J. Llorente y Cia

llorente y cia sa

j

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

• Value and volume analysis for Argentina's Spirits market

• Impact of exchange rate fluctuations on Argentina’s Spirits market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Argentina’s Wine & Spirits market

• Leading distribution channels (volume terms) in Argentina's Spirits market

• Leading distribution channels (volume terms) by category

Competitive Landscape

• Market share of leading brands (in volume terms) by category

Packaging

• Spirits market by type of packaging material/container (in volume terms)

• Spirits market by type of packaging closure/outer (in volume terms)

• Spirits market by type of packaging, forecast (in volume terms)

Appendix

• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadean

List of Tables

Table 1: Market value analysis in ARS and US$, 2010-2020

Table 2: Market volume growth analysis, 2010-2020

Table 3: Exchange rate fluctuations: US$ to ARS

Table 4: Market volume growth, by category, 2015-2020

Table 5: Segment level analysis by category, 2015

Table 6: Average price per litrecomparison by categories

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015

Figure 8: Leading distribution channels, overall Spirits market, 2015

Figure 9: Leading distribution channels by category, 2015

Figure 10: Brand share analysis by category (by volume), 2015

Figure 11: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 12:Growth in key packaging material, container, closure and outer type, 2015-2020

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