Consumer and Market Insights: Savory Snacks in Venezuela

The Savory Snacks market in Venezuela is forecast to register marginally higher growth in 2015-2020 as compared to 2010-2015. The Venezuelan Savory Snacks market is led by the Processed Snacks category both in value and volume terms. Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Venezuela.


The Potato Chips category will gain maximum market share during 2015-2020

Hypermarkets & Supermarkets was the leading distribution channel in Venezuela’s Food market

Ruffles is the leading brand in Potato Chips category

Box is the only used outer type in Venezuela's Savory Snacks market

Flexible Packaging is forecast to register fastest growth among packaging materials during 2015-2020

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

The Kraft Heinz Company

Kraft Foods Group Inc.

Distribuidora Semcas

Pepsico Inc.

ConAgra Foods Inc.

Signa Grain S.A.

Unilever PLC

The Procter & Gamble Company

The Kellogg Company

Munchy Food


Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview and Consumer Demographics

• Value and volume analysis for Venezuela's Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Venezuela’s Food market

• Leading distribution channels (value terms) in Venezuela's Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment


• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure (in volume terms)

• Savory Snacks market by type of packaging, forecast(in volume terms)

Examples of New Product Development

• New products launched in Venezuela's Savory


• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Segment data

• Packaging data

• Category Definitions

• Segment Definitions

• Channel Definitions

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in VEF and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to VEF

Table 5: Market volume growth, by category, 2015-2020

Table 6: Average prices (VEF and US$) by category, 2015

Table 7: Leading retailers

Table 8: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Market value growth analysis by category, 2010-2020

Figure 6: Historic and forecast value analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanisation,2015

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels, overall Savory Snacks, 2015

Figure 11 Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020


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