Consumer and Market Insights: Savory Snacks in the UK

The British savory snacks market is the second biggest in Europe, after Russia, and the fifth highest in the world; this is due to high per capita consumption of 7.1kg. The market has seen strong growth in recent years with a CAGR of 3.4% from 2010–2015 in volumes terms, and is expected to grow at a CAGR of 3.5% between 2015 and 2020. This is mainly driven by the large working population using savory snacks as a convenient treat to help them get through their busy days. Britons’ high disposable income will also help drive the savory snacks market as consumers trade-up to more premium offerings.

Scope

• The UK is the second largest savory snacks market in Europe, after Russia, because of high per capita consumption

• Potato Chips is the largest segment and currently accounts for 39.6% of the market in value terms

• The market grew, in value terms, by a CAGR of 6.0% during 2010–2015 to £3,212.9 million (US$4,964.5 million)

• Private label penetration is high in the UK and as of 2015 accounted for 14.2% of the savory snacks market

Reasons to buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the UK market is crucial to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Companies mentioned

Tesco

The Co-Operative Group

Sainsbury’s

ASDA

Morrisons

Walkers

Kettle Chips

McCoy’s

Tyrell’s

Penn State

Snack Factory

Snyder’s

Benzel’s

Long Island Snack Co

KP Snacks

Whitworth’s

Food Doctor

Big D

Kellogg’s

Smith’s

Frito Lays

Mr Porky

Snaffling Pg

Seabrook

Doritos

Phileas Fogg

Butterkist

Skinny Topcorn

Bobby’s

Popz

Act II

East End

Golden Tree

Island Sun

Haldiram

Cofresh

Bombay Mix

Bhuja

Pepperami

Wild West

Fridge Raiders

Wicked Pig

PepsiCo Inc.

Diamond Foods Inc.

Intersnack Group GmbH & Co KH

Popchips

The Tayto Group

Burts

Unilever Plc

H. J. Heinz Co

Lorenz

Kraft

Sun Valley

Tangerine Confectionery

ConAgra Foods Inc

Shearer’s Foods Inc

United Biscuits Ltd

Spices of India Ltd

Tulip Food Company A/S

The Jerky Group

Joe & Seph’s

Gluten Free Food Ltd

Dr. Schar UK Ltd

Osem Group

Kettle Chips

Imperial Coconut Pecks

Three Tigers

Ten Acres

Nom

Ritz

Paynes Poppets

Corkers Crisps

General Mills

ICA Foods Spa

Maiyas Beverages

Maiyas Beverages and Foods Private Label

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

• Value and volume analysis for the UK Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization – at category level

• Inter-country comparison of average price per kg by category

• Top variants and pack size distribution analysis

• Retailer price dynamics

Retail Landscape and Key Distribution Channels

• Leading retailers in the UK Food market

• Leading distribution channels (value terms) in the UK Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in the UK Savory Snacks market

• Private label growth (in value terms) compared to brands

Health & Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure/outer (in volume terms)

• Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

• Overall consumption occasions by age and gender in the UK Savory Snacks market

• Private Label consumption occasions by age and gender in the UK Savory Snacks market

• Under/Over-consumption levels in the UK Savory Snacks market by gender and age

• Consumption frequency by type of consumer in the UK Savory Snacks market by gender and age

• Private label consumption by age and gender and comparison to overall consumption levels in in the UK Savory Snacks market

Consumer trend analysis

• Canadean’s consumer trend framework and explanation of the sub-trends

• For key trends in the UK Savory Snacks market:

• How the trend is influencing consumption in the UK Savory Snacks market

• How to target the trend in the UK Savory Snacks market

• How the trend will evolve in the UK Savory Snacks market

• Key target demographic and the rate at which the trend will evolve

• What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

• New products launched in the UK Savory Snacks market

• New products launched in global Savory Snacks market

Actions and Recommendations

• How to successfully target key trends in the UK Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Pricing data

• Sector Overview

• Health & Wellness data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Health & Wellness definitions

• Channel definitions

• Explanation of sub-trends

• Market Data Methodology

• Consumer Data Methodology

• About Canadean

List of Tables

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in EUR and US$, 2010–2020

Table 3: Market volume growth analysis, 2010–2020

Table 4: Exchange rate fluctuations: US$ to EUR

Table 5: Market volume growth, by category, 2015–2020

Table 6:Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010–2020

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Market value growth analysis by category, 2010–2020

Figure 6: Historic and forecast value analysis by category, 2010–2020

Figure 7: Change in market share by category, 2015–2020

Figure 8: Category volume consumption by age, gender, education and urbanisation,2015

Figure 9: Leading distribution channels, overall Food, 2011–2014

Figure 10: Leading distribution channels, overall Savory Snacks market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by categories, 2015

Figure 14: Private label and brand share growth, 2012–2015

Figure 15: Value of key Health & Wellness claims, by category, 2010–2020

Figure 16: Leading Health & Wellness companies by category, 2015

Figure 17: Packaging analysis – key packaging material, type, closure, 2015

Figure 18: Growth in key packaging material, type, closure, 2015–2020

Figure 19: Consumption occasions by gender and age, 2015

Figure 20: Private label occasions by gender and age, 2015

Figure 21: Heavy, medium, or light consumption by gender, 2015

Figure 22: Heavy, medium, or light consumption by age, 2015

Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 24: Influence of a trend on consumption – by gender, age, income group and leisure time

Figure 25: Innovative new product launch – global and country specific

    Pricing

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