Consumer and Market Insights: Savory Snacks in Turkey

Turkey’s Savory Snacks market is forecast to register growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the largest volume share in 2015 while the Potato Chips category is projected to witness the fastest growth during 2015-2020. The growing tendency to experiment with taste is driving the demand for Savory Snacks with newer flavors in the Turkish market. Innovative advertising with the help of social media will help attract consumers in the Turkish Savory Snacks market.

Scope

The Savory Snacks market in Turkey will register higher growth in value terms during 2015-2020 compared to 2010-2015

The Processed Snacks category has the largest volume share in the overall Savory Snacks market

The Nuts & Seeds category is forecast to register fastest value growth during 2015-2020

Hypermarkets & Supermarkets was the leading distribution channel in Turkey’s Food market

Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Turkey.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Companies mentioned

Tadim GidaPeyman Gida

Papagan Kuruyemis

Saracoglu Nuts

Snacks and Food Ltd. Co.

Malatya Pazari

Weaver Popcorn Company Inc.

AY-POP Food Industry. Ve Tic. Ltd. Sti.

Pepsico Inc.

Kraft Foods Group Inc.

Dogus Gida

The Kellogg Company

The Procter & Gamble Company

Mondelez International Inc

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview and Consumer Demographics

• Value and volume analysis for Turkey's Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Volume analysis by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Average category level pricing

Retail Landscape and Key Distribution Channels

• Leading retailers in Turkey’s Food market

• Leading distribution channels (value terms) in Turkey's Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in Turkey's Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure (in volume terms)

• Savory Snacks market by type of packaging, forecast(in volume terms)

Consumer trend analysis

• Canadian's consumer trend framework and explanation of the sub-trends

• For key trends in Turkey's Savory Snacks market:

• How the trend is influencing consumption in Turkey's Savory Snacks market

• How to target the trend in Turkey's Savory Snacks market

• How the trend will evolve in Turkey's Savory Snacks market

• Key target demographic and the rate and which the trend will evolve

• What are the key drivers that will influence growth of Savory Snacks market in the future

Innovation examples

• New products launched in Turkey's Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Segment data

• Health & Wellness data

• Packaging data

• Category definitions

• Segment definitions

• Health & Wellness definitions

• Channel definitions

• Explanation of sub-trends

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in TRY and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to TRY

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average prices (TRY and US$) by category, 2015

Table 8: Leading retailers

Table 9: Leading brands by segments, 2015

Table 10: Leading brands by category, 2015

Table 11: Key Health & Wellness product attributes driving sales, 2015

Table 12: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 4: Consumers purchase behavior -Trading up/down, 2015

Figure 5: Market volume share analysis by categories, 2015

Figure 6: Growth analysis by category, 2010-2020

Figure 7: Change in market share by category, 2015-2020

Figure 8: Category volume consumption by age, gender, education and urbanization,

Figure 9: Leading distribution channels, overall Food, 2011-2014

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by categories (by value and volume), 2015

Figure 12: Brand share analysis by segments (by value and volume), 2015

Figure 13: Private label penetration by categories, 2015

Figure 14: Private label and brand share growth, 2012-2015

Figure 15: Key Health & Wellness product attributes driving sales

Figure 16: Key Health & Wellness consumer benefits driving sales

Figure 17: Key Health & Wellness companies by categories

Figure 18: Packaging analysis –key packaging material, type, closure, 2015

Figure 19: Growth in key packaging material, type, closure, 2015-2020

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