Consumer and Market Insights: Savory Snacks in Spain

In the past 10 years the Euro has weakened against the US dollar, which had an impact on the Spanish Savory Snacks market. However, it is forecast to register higher growth in value during 2015–2020 compared to 2010–2015. Despite having a smaller population compared to some other European countries such as Germany, the UK, France, and Italy, consumption of Savory snacks in Spain is higher than the level in Italy, France, and Germany. In terms of categories within the Spanish Savory Snacks market, Potato Chips comes first as the largest consumed category, followed by Processed Snacks and Nuts & Seeds. Consumption of Savory snacks in Spain is influenced by different trends such as premiumization, novelty, and aging populations, anchoring, and time scarcity.

Scope

• Introduce premium Savory Snacks to give Spanish consumers an indulgent sensory feeling

• A high percentage of consumers in Spain like to experiment with Savory Snacks, especially in terms of flavor

• Manufacturers need to understand each age segment’s needs thus offering what will resonate well with different age groups, especially older consumers and kids

• Due to pressures consumers face on a daily basis, they are seeking out Savory Snacks that offer a sense of comfort

• A high percentage of Spanish consumers rely on time-saving products, therefore more convenient Savory Snacks are more in demand

Reasons to buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into the Spanish Savory Snacks market

Quantify the influence of 20 consumption motivations in the Savory Snacks sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Companies mentioned

DISTRIBUIDORA INTERNACIONAL DE ALIMENTACION

S.A.

EROSKI

MERCADONA

S.A.

GRUPO CARREFOUR

S.A.

PepsiCo Inc.

PAPAS ARGENTE

S.A.

Grefusa S.L.

Vidal

Frit Ravich S.L.

APPETIZERS CRECS SPANISH SA

Kettle Foods Inc.

Vicente Vidal

Grupo El Corte Ingles

Rubio

McCain Foods Limited

Rio Palitos

Dr. Schär UK Ltd

Borges Mediterranean Group

Son Sanchez S.L.

Wonderful Pistachios & Almonds LLC

Aperitivos Flaper Sa

Importaco

Fritoper SL

The Kellogg Company

Tortolines

Palacios Chorizo Company

Yang Tse

WMB Pringles BVBA

Savia Natura SL

Mastrigo Bio Gourmet SL

Savia Natura SL

Tesco Stores Ltd.

ICA Foods S.p.A.

General Mills

Daunat

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

• Value and volume analysis for the Spanish Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization – at category level

• Inter-country comparison of average price per kg by category

• Top variants and pack size distribution analysis

• Retailer price dynamics

Retail Landscape and Key Distribution Channels

• Leading retailers in the Spanish Food market

• Leading distribution channels (value terms) in the Spanish Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in the Spanish Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure/outer (in volume terms)

• Savory Snacks market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

• Overall consumption occasions by age and gender in the Spanish Savory Snacks market

• Private Label consumption occasions by age and gender in the Spanish Savory Snacks market

• Under/Over-consumption levels in the Spanish Savory Snacks market by gender and age

• Consumption frequency by type of consumer in the Spanish Savory Snacks market by gender and age

• Private label consumption by age and gender and comparison to overall consumption levels in the Spanish Savory Snacks market

Consumer trend analysis

• Canadean’s consumer trend framework and explanation of the sub-trends

• For key trends in the Spanish Savory Snacks market:

• How the trend is influencing consumption in the Spanish Savory Snacks market

• How to target the trend in the Spanish Savory Snacks market

• How the trend will evolve in the Spanish Savory Snacks market

• Key target demographic and the rate at which the trend will evolve

• What are the key drivers that will influence growth of Savory Snacks market in the future

Examples of New Product Development

• New products launched in the Spanish Savory Snacks market

• New products launched in global Savory Snacks market

Actions and Recommendations

• How to successfully target key trends in the Spanish Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Pricing data

• Sector Overview

• Health & Wellness data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Health & Wellness definitions

• Channel definitions

• Explanation of sub-trends

• Market Data Methodology

• Consumer Data Methodology

• About Canadean

List of Tables

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in € and US$, 2010–2020

Table 3: Market volume growth analysis, 2010–2020

Table 4: Exchange rate fluctuations: US$ to €

Table 5: Market volume growth, by category, 2015–2020

Table 6:Segment level analysis by category, 2015

Table 7: Average price per kg comparison by categories

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010–2020

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Market value growth analysis by category, 2010–2020

Figure 6: Historic and forecast value analysis by category, 2010–2020

Figure 7: Change in market share by category, 2015–2020

Figure 8: Category volume consumption by age, gender, education and urbanization,2015

Figure 9: Leading distribution channels, overall Food, 2011–2014

Figure 10: Leading distribution channels, overall Savory Snacks market, 2015

Figure 11: Leading distribution channels by category, 2015

Figure 12: Brand share analysis by category (by value and volume), 2015

Figure 13: Private label penetration by categories, 2015

Figure 14: Private label and brand share growth, 2012–2015

Figure 15: Value of key Health & Wellness claims, by category, 2010–2020

Figure 16: Leading Health & Wellness companies by category, 2015

Figure 17: Packaging analysis – key packaging material, type, closure, 2015

Figure 18: Growth in key packaging material, type, closure, 2015–2020

Figure 19: Consumption occasions by gender and age, 2015

Figure 20: Private label occasions by gender and age, 2015

Figure 21: Heavy, medium, or light consumption by gender, 2015

Figure 22: Heavy, medium, or light consumption by age, 2015

Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015

Figure 24: Influence of a trend on consumption – by gender, age, income group and leisure time

Figure 25: Innovative new product launch – global and country specific

    Pricing

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