Consumer and Market Insights: Savory Snacks in South Africa

South Africa’s Savory Snacks market is forecast to register growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the largest volume share in 2015 while the Nuts & Seeds category is projected to witness the fastest growth during 2015-2020. Indulgent taste is a key motivator behind the growth of premium Savory Snacks in South Africa. E-Commerce will play a pivotal role as a platform for sales of Savory Snacks in the coming years.

Scope

The Savory Snacks market in South Africa will register higher growth in value terms during 2015-2020 compared to 2010-2015.

The Processed Snacks category has the largest volume share in the overall Savory Snacks market

The Nuts & Seeds category is forecast to register fastest value growth during 2015-2020

Hypermarkets & Supermarkets and Convenience Store are the leading distribution channels in the South African Savory Snacks market.

Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in South Africa.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Companies mentioned

Pioneer FoodsThe Nut lady

L&C Messaris Brothers

Pepsico Inc.

Montagu Foods

Komati Foods

Tiger Brands Limited

Popz Holding LLC

Lion Super Pop

ConAgra Foods Inc.

Pa Steyn Foods,Cc.

Frimax Foods South Africa

Avi Limited

Unilever PLC

Natela

BETECH INTERNATIONAL (PTY) LTD

Soleo

The Procter & Gamble Company

The kellogg company

Truda Snacks

Intersnack Group GmbH & Co. KG

United Biscuits Ltd

Bandito'S

Table of Contents

Introduction

• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

• Value and volume analysis for South Africa's Savory Snacks market

• Impact of exchange rate fluctuations on Savory Snacks market

• Volume analysis by category

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization –at category level

• Inter-country comparison of average price per kg by category

• Retailer Price Dynamics (includes % difference from average price)

• Retailer price dynamics

Retail Landscape and Key Distribution Channels

• Leading retailers in South Africa’s Food market

• Leading distribution channels (value terms) in South Africa's Savory Snacks market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in South Africa’s Savory Snacks market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share

Packaging

• Savory Snacks market by type of packaging material/container (in volume terms)

• Savory Snacks market by type of packaging closure (in volume terms)

• Savory Snacks market by type of packaging, forecast(in volume terms)

Consumer trend analysis

• Canadean's consumer trend framework and explanation of the sub-trends

• For key trends in South Africa's Savory Snacks market:

• How the trend is influencing consumption in South Africa's Savory Snacks market

• How to target the trend in South Africa's Savory Snacks market

• How the trend will evolve in South Africa's Savory Snacks market

• Key target demographic and the rate and which the trend will evolve

• What are the key drivers that will influence growth of Savory Snacks market in the future

Innovation examples

• New products launched in South Africa's Savory Snacks market

Appendix

• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Health & Wellness data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Explanation of sub-trends

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in ZAR and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to ZAR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Segment level analysis by category, 2015

Table 7: Average price per kg, comparison by category

Table 8: Retailer price dynamics (includes % difference from average price)

Table 9: Leading retailers

Table 10: Leading brands by segments, 2015

Table 11: Leading brands by category, 2015

Table 12: Key Health & Wellness product attributes driving sales, 2015

Table 13: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume analysis, 2010-2020

Figure 3: Market volume share analysis by category, 2015

Figure 4: Market value growth analysis by category, 2010-2020

Figure 5: Historic and forecast value analysis by category, 2010-2020

Figure 6: Change in market share by category, 2015-2020

Figure 7: Category volume consumption by age, gender, education and urbanisation,2015

Figure 8: Leading distribution channels, overall Food, 2011-2014

Figure 9: Leading distribution channels, overall Savory Snacks, 2015

Figure 10: Leading distribution channels by category, 2015

Figure 11: Brand share analysis by category (by value and volume), 2015

Figure 12: Private label penetration by category, 2015

Figure 13: Private label and brand share growth, 2012-2015

Figure 14: Value of key Health & Wellness claims, by category, 2010-2020

Figure 15: Leading Health & Wellness companies by category, 2015

Figure 16: Packaging analysis –key packaging material, container, closure and outer type, 2015

Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

    Pricing

Discounts available for multiple purchases.

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