Consumer and Market Insights: Savory Snacks in Saudi Arabia

The Saudi Arabian Savory Snacks market will register higher value growth during 2015-2020 compared to2010-2015. Potato Chips is the leading category in the market, both in value and volume terms as on 2015, while the Nuts & Seeds category is expected to witness fastest growth during 2015-2020. Purchasing behavior of consumers is inclined toward value for money products in the country. American Pop Corn Company, PepsiCo, Inc., and Al Homaizi Food Industries are the leading companies in the Savory Snacks market in Saudi Arabia.


• The Savory Snacks market in Saudi Arabia will register higher growth in value terms during 2015-2020 compared to 2010-2015.

• The Saudi Arabian consumers are opting for value for money products in the Savory Snacks market.

• The Nuts & Seeds category is forecast to register fastest growth in both value and volume terms during 2015-2020.

• Hypermarkets & Supermarkets is the leading distribution channels in the Saudi Arabian Savory Snacks market.

• The Pretzels category accounts for the highest penetration of private label products in the Saudi Arabian Savory Snacks market.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies mentioned

Al Homaizi Food Industries

Best Food Company L.L.C

Paramount Farms International Llc

The Kraft Heinz Company


Kraft Foods Group Inc.

American Pop Corn Company

Pepsico Inc.

National Biscuit Industries

National Biscuits & Confectionery Co Ltd

Dalamaza food industries company

United Biscuits Ltd

Gandour foods

The Kellogg Company

The Lorenz Bahlsen Snack-World Gmbh & Co Kg

General Mills Inc.


The Procter & Gamble Company

Azizia Panda





Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators –GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice figures –Key Takeaways

Market Overview

• Value and volume analysis for Argentina's Confectionery market

• Impact of exchange rate fluctuations on Confectionery market

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

• Leading retailers in Argentina's Food market

• Leading distribution channels (value terms) in Argentina's Confectionery market

• Leading distribution channels ((value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share


• Confectionery market by type of packaging material/container (in volume terms)

• Confectionery market by type of packaging closure (in volume terms)

• Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis

• Canadean’s consumer trend framework and explanation of the sub-trends

• For key trends in Argentina's Confectionery market:

• How the trend is influencing consumption in Argentina's Confectionery market

• How to target the trend in Argentina's Confectionery market

• How the trend will evolve in Argentina's Confectionery market

• Key target demographic and the rate and which the trend will evolve

• What are the key drivers that will influence growth of confectionery market in the future

Innovation examples

• New products launched in Argentina's Confectionery market


• Country context

• Category value and volume data

• Sector Overview

• Segment data

• Health & Wellness data

• Packaging data

• Category definitions

• Segment definitions

• Health & Wellness definitions

• Channel definitions

• Explanation of sub-trends

• Methodology

• About Canadean

List of Tables

Table 1: Country Indicators –overall food value and volume, 2015

Table 2: Market value analysis in ARS and US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to ARS

Table 5: Average prices (ARS and US$) by category, 2015

Table 6: Leading retailers

Table 7: Leading brands by segment, 2015

Table 8: Leading brands by category, 2015

Table 9: Key Health & Wellness product attributes driving sales, 2015

Table 10: Key Health & Wellness consumer benefits driving sales, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Foodservice transactions by sectors, profit and cost, 2015

Figure 3: Market volume share analysis by categories, 2015

Figure 4: Growth analysis by category, 2010-2020

Figure 5: Change in market share by category, 2015-2020

Figure 6: Leading distribution channels, overall Food, 2011-2014

Figure 7: Leading distribution channels by category, 2015

Figure 8: Brand share analysis by categories (by value and volume), 2015

Figure 9: Brand share analysis by segments (by value and volume), 2015

Figure 10: Key Health & Wellness companies by categories

Figure 11: Packaging analysis –key packaging material, type, closure, 2015

Figure 12: Growth in key packaging material, type, closure, 2015-2020


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